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PUR Water Filtration Systems Can Reduce Trace Levels of Pharmaceuticals Found in Some U.S. Tap Water

Posted on: Friday, 24 April 2009, 14:16 CDT

Removes More Than 99 Percent for PUR Faucet Filters and More Than 96 Percent for PUR Pitchers(1)

CINCINNATI, April 24 /PRNewswire/ -- The Associated Press issued a new report on April 20, 2009 regarding pharmaceutical compounds found in drinking water. Pharmaceuticals have now been detected in the drinking water of at least 51 million Americans. To date, scientists have found no evidence of adverse health effects by consumers exposed to trace levels of pharmaceuticals in the water supply. For those consumers who are still concerned, PUR Water Filtration Systems (PUR) offer a solution.

PUR is the first and only leading filter brand to claim reduction of trace levels of pharmaceuticals from tap water. PUR filtration systems remove over 99 percent of trace levels of pharmaceutical compounds from America's tap water using the PUR faucet fount system and over 96 percent with PUR pitchers(1). PUR refrigerator filtration systems remove over 97 percent of trace levels of pharmaceuticals from tap water(1). PUR filtration systems have been tested to reduce various kinds of drugs from tap water, including:

• Hormones
• Antibiotics
• Antidepressants
• Anti-Anxiety Medication
• Painkillers
• Steroids

In addition, PUR is the only leading pitcher that is certified to remove 99.9% of microbial cysts. Using a PUR faucet filtration system can also save up to $600 a year per household on the cost of bottled water(2).

Other Facts

• In 2008, the AP reported that trace levels of pharmaceuticals were found in the drinking water supplies of more than 46 million Americans. This new report from the AP increases this number to 51 million American households.
• In March 2009 researchers from Baylor University and the EPA found trace levels of pharmaceuticals in fish caught downstream from wastewater treatment plants in Chicago, Dallas, Orlando, suburban Philadelphia and Phoenix.

PUR faucet filtration systems have a suggested retail price of approximately $30, while PUR pitcher systems start around $15. PUR systems can be purchased at major retail stores including Wal-Mart or Target.

About PUR

In addition to filtering pharmaceuticals, PUR filters remove 99.9 percent of microbial cysts such as Giardia and Cryptosporidium, which can lead to intestinal illness. PUR filters also reduce other kinds of contaminants in the water, while leaving fluoride, which is essential for developing and maintaining healthy teeth in children and adults, giving it the American Dental Association (ADA) Seal of Approval. Moreover, PUR Flavor Options(TM) is the only brand that offers flavored filtered water at a push of a button. PUR offers filtration systems for faucet mounts, pitchers and refrigerators. PUR is certified for contaminant reduction by NSF International and the Water Quality Association (WQA) and is tested by other third-party laboratories.(3)

(1) Pharmaceutical filtration claims are based on manufacturer testing of PUR faucet mounts and pitchers for reduction in levels of 12 pharmaceuticals, which may not be present in all users' water

(2) Reducing up to 3,200 water bottles and saving up to $600 per year based on comparing annual capacity and average price of PUR faucet mount system and 3 refills based on filter life expectancy to corresponding number and average price of 16 oz. water bottles

(3) Pharmaceutical reduction claims are based on manufacturer testing and are not currently subject to NSF or WQA certification.

For more information or to speak with a PUR representative: Lindsay McKinley 212-891-0428 lmckinley@devries-pr.com

SOURCE PUR

Source: PR Newswire

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