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Palisades Retains MWW Group to Spearhead Brand Awareness Campaign

Posted on: Monday, 27 April 2009, 08:54 CDT

One of the Largest New Jersey Car Insurance Companies Hires MWW Group to Implement Consumer Marketing, Event Management and Digital Media Initiatives

EAST RUTHERFORD, N.J., April 27 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, today announced the addition of Palisades, the nice New Jersey car insurance company that gives drivers and agents more value and more service. MWW Group will lead a multi-layered brand awareness program to elevate the company's profile among New Jersey drivers and to increase traffic to its website, Palisades.com. The communications program will include an integrated mix of consumer marketing, event management and digital media initiatives.

"Palisades is one of the leading personal auto insurance companies, servicing independent agents. The company's focus is to create a brand proposition based on providing maximum value and service to drive consumers to its agents," said Michael W. Kempner, president and CEO of MWW Group. "Our team has been charged to develop a program that will help further grow the brand while still maintaining the strong level of trust that exists with consumers and agents."

In retaining MWW Group, Palisades will take advantage of the agency's expertise in the automotive and insurance markets, as well as its deep network of relationships with New Jersey media and influencers -- both traditional and within the state's digital media landscape.

"MWW Group helped launch Palisades more than 16 years ago, and MWW will now play an important role as we continue to grow the Palisades brand and drive new consumers to our agent partners through both traditional and online channels. We selected MWW for its integrated mix of consumer marketing, digital media initiatives and a proven track record of crafting communications programs that help build brands," said Karen Murdock, vice president of marketing and distribution at Palisades.

About Palisades

Palisades is the nice New Jersey car insurance company that gives you more. Drivers and agents have more reasons to smile with more value, friendly New Jersey expertise, and service done right. Palisades sells exclusively through over 300 independent agents and is a leader in the fast settlement of claims. Palisades Safety and Insurance Management Corporation is a Plymouth Rock managed company. The Plymouth Rock Companies write and manage more than $1 billion in personal and commercial auto and homeowner's insurance across the Northeast. Palisades Safety and Insurance Management Corporation is the Attorney-in-Fact of Palisades Safety and Insurance Association (PSIA). Insurance is written by PSIA and its two wholly-owned insurers, Palisades Insurance Company and Palisades Property and Casualty Insurance Company (collectively "Palisades").

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High... and Deliver" commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).

SOURCE MWW Group

Source: PR Newswire

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