Definition 6 Continues Growth with Four New Accounts

ATLANTA, April 29 /PRNewswire/ — Definition 6, the Southeast’s largest full-service interactive agency and consulting firm, recently won four new clients. Carter’s, Inc., Cox Enterprises, Safeguard Self Storage and Square 1 Art have turned to Definition 6 for its proven experience in redefining brands through the use of online technology.

“This economy poses a critical turning point for corporations,” said Michael Kogon, founder and CEO of Definition 6. “Companies understand that by investing in their online presence now, they position themselves for ongoing market leadership. We are excited to work with these clients to build their brands through e-mail marketing, website development and search engine marketing.”

Carter’s is the largest branded marketer in the United States of apparel exclusively for babies and young children. The company selected Definition 6 to execute its e-mail marketing efforts due to Definition 6′s expertise and thought leadership in e-mail best practices. The campaign was launched in February 2009 and already has shown positive results:

• Average weekend open rate has increased by 100 percent.
• “Tell-a-Friend” referrals have more than doubled.

In addition, Definition 6 will continue to provide website maintenance for Carter’s.

Cox Enterprises, Inc., a leading communications, media and automotive services company, engaged Definition 6 to design and develop an interactive map and micro-site. The interactive map (http://locations.coxinc.com) launched in April 2009 and provides an engaging user interface for visitors to search for Cox locations by type of office and then drill down by region, state and city.

The micro-site, Cox Conserves Heroes (http://www.coxconservesheroes.com/), was developed for an awards program developed by Cox Enterprises and The Trust for Public Land to honor heroes among us who work to create, preserve, improve or enhance the shared outdoor places in our communities.

Safeguard Self Storage has been providing storage solutions since 1989. To drive conversions, the company tapped Definition 6 to complete interactive marketing work, including interactive strategy consulting, website enhancements and transitioning the existing website to a .NET with Umbraco CMS. Definition 6 also will implement a search engine marketing (SEM) campaign, and manage and optimize both the SEM and paid search campaign efforts.

Square 1 Art, an art fundraiser program for schools, selected Definition 6 for its website development efforts. Definition 6 will provide strategic consulting while using its technical expertise and award-winning creativity to design, produce and host the website. The site will integrate with a CRM/ERP application to help manage customer data and order fulfillment. The project also includes the design and execution of a website portal that will allow school coordinators to set pricing, print order receipts, view reservation status and communicate with Square 1 directly.

To learn more about Definition 6 and its interactive marketing services, visit www.Definition6.com.

About Definition 6, LLC

Definition 6 is the largest independent full-service interactive marketing agency in the Southeast. Combining innovative marketing and ebusiness solutions, ranging from eCommerce and website design to rich media and Web 2.0 technology, with a consultative approach, Definition 6 ensures desired client outcomes are met. With solid infrastructure and web application development expertise, Definition 6 helps bridge the gap between marketing and IT. Definition 6 maintains key partnerships with both Microsoft and Google, and for more than a decade, has generated real business results for clients such as Carter’s, Gables Residential, La Quinta Inn and Suites, NIOXIN Research Laboratories (a Procter & Gamble company) and VeriFone. For more information, visit http://www.Definition6.com.

SOURCE Definition 6