Georgia-Pacific Gypsum to Showcase DensArmor Plus(R) Portfolio of GREENGUARD Certified Products at AIA

Company announces availability of LEED-earning gypsum panels and new YouTube Channel

ATLANTA, April 30 /PRNewswire/ — At the 2009 American Institute of Architects (AIA) convention, Georgia-Pacific Gypsum LLC – a leader in innovative building products and practices – will showcase the industry’s only full portfolio of gypsum fiberglass mat products. These Gypsum building materials help architects to design and build more durable buildings and homes.

Many of Georgia-Pacific’s gypsum panels also are recognized by the GREENGUARD Environmental Institute for low emissions and microbial resistance and by The Collaborative for High Performing Schools.

Since the introduction of its flagship DensGlass(TM) exterior sheathing more than 20 years ago, Georgia-Pacific Gypsum has steadily expanded its portfolio of fiberglass mat gypsum panels to include DensArmor Plus(R) High-Performance Interior Panels, DensArmor Plus(R) Abuse-Resistant Interior Panels, DensDeck(R) Roof Boards, DensGlass(TM) Ultra Shaftliner, DensShield(R) Tile Backer and the newly released Impact-Resistant Panels. All will be featured at the convention in booth 2125.

“At Georgia-Pacific Gypsum, we are proud of our commitment to supporting design excellence and environmental responsibility,” said Warren Barber, product manager, Georgia-Pacific Gypsum. “Smart design hinges on the availability of innovative products that address all factors of the building process. That said, we believe our products provide a perfect balance between smart design and good construction.”

Among the news highlights Georgia-Pacific Gypsum will share at AIA are:

Launch of GP Gypsum YouTube Channel

To further engage architects and other constituents, Georgia-Pacific Gypsum is unveiling a new YouTube channel (www.youtube.com/gpdens) that provides viewers with compelling video segments highlighting product testing, which will later expand to feature customer testimonials and profiles of compelling product installation projects.

“Social media outlets, like YouTube, present an opportunity to reach a broader audience with relevant and engaging content,” said Ron Dickson, director of marketing, Georgia-Pacific Gypsum. “With the new YouTube site, we are inviting architects, builders and other viewers to experience first-hand the benefits of our product portfolio.”

LEED Contribution with Recycled Content and Regional Materials

Furthering its commitment to environmentally-responsible innovation, Georgia-Pacific Gypsum utilizes energy-efficient technologies and manufacturing processes to enable all of its Dens(TM) branded gypsum panels to be manufactured using recycled or recovered material, which can allow users to qualify for LEED contribution for recycled materials. Additionally, due to the number of plants Georgia-Pacific Gypsum has in North America, Regional Materials contribution for LEED also is possible for many areas of the United States and Canada.

For more information, visit www.gp.com/build or call 800-225-6119

More Georgia-Pacific News

Also learn more about how the benefits of using Georgia-Pacific gypsum fiberglass mat products for pre-rock applications. Also, the installation of Dens Products can be shown in BIM to compress construction time-tables; and the upcoming launch of Georgia-Pacific Gypsum products in Architect’s Design Studio(TM), a guided web-based configuration utility for the architectural community, from The DeMichele Group in partnership with McGraw Hill Construction.

About Georgia-Pacific

Headquartered at Atlanta, Georgia-Pacific is one of the world’s leading manufacturers and marketers of building products, tissue, packaging, paper, cellulose and related chemicals. The company employs approximately 45,000 people at more than 300 locations in North America, South America and Europe. Georgia-Pacific has long been among the nation’s leading manufacturers and suppliers of building products to lumber and building materials dealers and large do-it-yourself warehouse retailers, with brands such as Plytanium(R) plywood, DryPly(R) water repellent plywood, Ply-Bead(R) panels and Wood I Beam(TM) joists offered by Georgia-Pacific Wood Products LLC and DensArmor Plus(R) interior drywall, DensGlass(TM) Exterior Sheathing and ToughRock(R) wallboard offered by Georgia-Pacific Gypsum LLC. The familiar consumer tissue brands of Georgia-Pacific Consumer Products LP include Quilted Northern(R), Angel Soft(R), Brawny(R), Sparkle(R), Soft ‘n Gentle(R), Mardi Gras(R), So-Dri(R) and Vanity Fair(R). Dixie Consumer Products LLC, a Georgia-Pacific company, manufactures the Dixie(R) brand of tabletop products. For more information, visit www.gp.com/build or call 800-225-6119.

About the GREENGUARD Environmental Institute

The GREENGUARD Environmental Institute (GEI) is an industry-independent, non-profit organization that oversees the GREENGUARD Certification Program. As an ANSI Accredited Standards Developer, GEI establishes acceptable indoor air standards for indoor products, environments, and buildings. GEI’s mission is to improve public health and quality of life through programs that improve indoor air. For more information, visit www.GREENGUARD.org.

The Georgia-Pacific logo and all trademarks are owned by or licensed to Georgia-Pacific Gypsum LLC.

Architect’s Design Studio is a trademark of The DeMichele Group.

LEED is a trademark owned by the U.S. Green Building Council and is used by permission.

    Contacts:
    Nicole Lipson                      Julie McNeal
    Georgia-Pacific                    Ketchum Public Relations
    Senior Marketing Manager           Tel:  404-879-9125
    133 Peachtree St., 8th Floor       julie.mcneal@ketchum.com
    Atlanta, Georgia, 30303
    Tel:  404-652-2535
    nglipson@gapac.com

SOURCE Georgia-Pacific