Focus Property Group’s Mountain’s Edge Ranked No.1 in the Country for Master-Planned Community Sales
Community remains No.1 for second year and Focus’
Focus Property Group, developer of Mountain’s Edge and
“The economy has taken its toll on the homebuilding industry, particularly in the southwest region, but this survey underscores that buying homes in great master plans holds strong appeal for those interested in the long-term value,” said
The survey noted that a key characteristic shared by strong selling master plans was a commitment to building environmentally friendly communities. Interviews held with top master plan performers indicated that sustainable features have become an important factor in driving traffic and sales to communities.
“Our communities all include numerous measures to ensure they are environmentally friendly and water smart, leading to 25 percent less water use than similar master plans, and this has resonated with homebuyers” said Ritter. “We have found that living in a community that respects the environment – especially one that is water smart in our desert climate – is something that’s highly important to homebuyers and their families.”
Focus Property Group works closely with its builder partners to create and actively promote green programs and amenities to benefit the community and attract interested buyers. Examples of these efforts in action include demonstration gardens and seminars with horticulturalists (with 5,000 residents participating in the first year), and a landscape manual that details native plants in the community and their care.
In addition to environmental sensitivity, the RCLCO survey noted that to stay competitive, successful communities, such as Mountain’s Edge and
The RCLCO survey identifies master planned communities as large-scale developments featuring a wide range of housing prices and styles, an array of amenities and multiple non-residential land uses (such as commercial, hotels, and education facilities).
Additionally, the real estate advisory firm credits the competitiveness of the top-selling master plans with heavily themed communities that deliver a “way of life” with lifestyle programming to match it.
The theme of Mountain’s Edge celebrates the rich history of
When fully developed, Mountain’s Edge will have an estimated 14,500 homes and is planned to have four elementary schools, two of which are already open, two middle schools and a high school. The community is planned to have shopping centers, restaurants and commercial office space.
Homebuilders with subdivisions at Mountain’s Edge include: Amstar Homes,
Homebuilders with subdivisions at
Focus Property Group and its affiliated entities specialize in land investment and development, with current projects totaling more than 10,000 acres in
SOURCE Focus Property Group