Tourism Cares and GTA North America Announce Unique Global Strategic Alliance

May 6, 2009

NEW YORK, May 6 /PRNewswire/ — Tourism Cares, the non-profit group dedicated to promoting responsible and sustainable tourism, proudly announces a long term partnership with GTA North America, a subsidiary of GTA which is one of the world’s largest travel wholesalers. Tourism Cares and GTA North America will form a Global Strategic Alliance, and GTA North America has agreed to promote the work of Tourism Cares around the world. GTA North America shares Tourism Cares’ mission to preserve the travel experience through the restoration and rejuvenation of landmark and historical sites for the benefit of both today’s and future generations and upholds the strong belief that everyone in the travel industry is responsible for investing in the future. GTA North America will be assisting Tourism Cares in many ways including the promotion of the non-profit’s Tourism Caretaker program that encourages all members of the travel and tourism industry to give back support. GTA North America executives and staff will also be participating in future Tourism Cares’ volunteer restoration projects both in USA and abroad.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090505/NY10626LOGO )

“We should all be stewards of the environment and the treasures that our customers seek and explore in their travels,” stated Richie Karaburun, President of GTA North America Inbound. “At GTA, we recognize our responsibility and believe our partnership with Tourism Cares will allow us to promote the importance of preserving travel experiences.”

GTA North America will be promoting Tourism Cares’ efforts at trade shows and conferences throughout the world. “The support of Tourism Cares by GTA North America is very exciting and helps take us to a different level,” said Bruce Beckham, Executive Director of Tourism Cares. “Their customer and supplier reach gives us a tremendous opportunity to tell our story, globally, of how important it is to preserve and restore our worldwide treasures so that our children and grandchildren can enjoy the pieces of history and culture we have today.”

Tourism Cares is a 501(c)(3) non-profit public charity that mobilizes the travel and tourism industry to give back to society through grants to natural, cultural and historic sites worldwide; through academic and service-learning scholarships for students of hospitality and tourism; and through the organization of volunteer efforts to clean up and restore tourism-related sites in need of care and rejuvenation. For additional information about Tourism Cares, please visit www.tourismcares.org.

GTA (Gullivers Travel Associates) is a world leader in the provision of ground travel products and services. GTA uses industry-leading online technology to market and distribute global travel content, including more than 30,000 hotels & 3,000 apartments with instant confirmation, in over 130 countries. Other travel services include car hire, sightseeing tours and attractions, private transfers, group travel and rail passes. GTA also provides online destination information, including 300 extensive city and country travel guides, weather reports, currency conversion and travel health advice. GTA, www.gta-travel.com, is a Travelport business. Travelport is one of the largest and most geographically diverse travel companies, dedicated to creating the exceptional travel experiences the world demands.

More information about GTA is available at http://www.gta-travel.com/.

    Bruce Beckham, Executive Director, Tourism Cares
    781-821-5990 ext. 209

    Jessica Ahern, PR and Communications Coordinator, Tourism Cares
    781-821-5990 ext. 212

    Chris Gardiner, Travelport / GTA
    +44 1753 288042

    US Media Contact: Athanasia Sfikas


Source: newswire

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