Lifestyle Accessories Brand Poised for Growth Despite Recession
Understanding that good product is paramount for the success of any brand, Ellington is investing significantly in new designs. “We’re developing our value proposition with signature leathers, unique fabrics, thoughtful design details, and products that combine fashion and function, all at moderate price points,” Edwards explains. For Fall/Winter 2009, Ellington will introduce a new collection of classic-chic handbags in its signature Docina leather, as well as an expanded line of nylon bags that move seamlessly between travel and everyday use. The brand will also launch a new line of handbags made with Ellington’s signature
Ellington is also working to improve the consumer experience on all levels. A new website, launched
Another important consumer touch-point is the Ellington Store. Located in
Given the relative strength of the accessories market in comparison to the overall retail climate, Edwards is confident that now is the perfect time to invest in building Ellington’s brand equity. “We’re taking a long-term view,” says Edwards. “Our vision is to create authentic handbags with style and substance, the perfect companions for everyday adventures. We’re committed to global growth in our category.” With stable financial backing and focused business initiatives, Ellington has the strength to grow and accelerate despite the tough economic times.
For over 20 years, Ellington has been making practical yet fashionable accessories for women.
What began in 1986 as a small family business with one product–the Original Ellington Rucksack–has since grown into an extensive line of accessories driven by a dedicated group of creative individuals. In 2006, the company was bought by
Ellington’s current line includes handbags, totes, travel bags, and wallets in fine leathers and fabrics. With a focus on signature materials and unique designs, Ellington’s products communicate quality and character without large logos or trendy gimmicks.
Ellington products are available through specialty stores including Clarks and