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Goodby, Silverstein & Partners Named One Show's First Interactive Agency of the Year and Wins Inaugural Green Pencil at 34th Annual Show

Posted on: Tuesday, 12 May 2009, 14:37 CDT

SAN FRANCISCO, May 12 /PRNewswire/ -- Goodby, Silverstein & Partners (GSP) has been named "Interactive Agency of the Year" by the One Show, an honor given for the first time in the show's 34-year history. GSP also received the show's first-ever Green Pencil award -- given to environmentally conscious advertising -- for its "Help the Honey Bees" campaign for Haagen-Dazs. In addition, GSP won more gold awards than any other agency.

"It's an honor to do so well at such an important show," said GSP Co-Chairman Jeff Goodby. "We're proud to have had such a wide range of styles win here. We feel that that's a unique strength of ours that results in versatile solutions that are especially appropriate and valuable to our clients."

The "Interactive Agency of the Year" honor bestowed on GSP was granted thanks to the agency's outstanding interactive work across numerous clients.

The agency won seven individual interactive honors for its digital work, including Gold and Silver Pencils for Nintendo's Wario Land: Shake It!, two Gold Pencils for Doritos' "Hotel 626", a Silver Pencil for the "White Gold" interactive campaign on behalf of the The California Milk Processor Board, a Gold Pencil for gotmilk.com, and a Gold Pencil for Sprint's Now widget microsite. Nintendo's Mario Super Sluggers website, and the Hyundai Genesis website were also bestowed merits at the show.

"I guess it goes without saying, but our success at the One Show Interactive is a huge honor, and we're proud to be among the first 'traditional' ad agencies to climb within the ranks of the One Show Interactive," said Mike Geiger, Chief Digital Officer of GSP. "To be able to contribute to a medium we truly love and to be recognized by our peers is a dream come true."

The Green Pencil-winning "Help the Honey Bees" campaign for Haagen-Dazs, which centered around the distressing demise of the honey bee population and its integral role in the pollination of key ice cream ingredients, also won a Gold Pencil in the new "Innovative" category and a Gold Pencil in the "Integrated" category. In an effort to raise awareness of the honey bees issue and Haagen-Dazs' commitment to using all-natural ingredients, GSP initiated the creation of a brand-new Vanilla Honey Bee flavor, for which all proceeds are donated to fund honey bee research, and developed a one-of-a-kind, fully integrated marketing campaign. The effort included a paper insert in magazines that was embedded with seeds for planting, two viral dance videos to complement the television advertisement, and a website (helpthehoneybees.com) dedicated to promoting the cause.

In one week the campaign generated 125 million PR impressions, and within weeks of the campaign launch, Haagen-Dazs executives were called to testify to Congress on the bees' behalf.

The agency's "There Can Only Be One" integrated campaign for the NBA, which inspired a TIME magazine cover and was famously spoofed by NBC's Saturday Night Live, won three Silver Pencils at the show in the "Integrated," "TV Campaign" and "TV Single Spot" categories. GSP's work for Comcast also won a Bronze Pencil for "Rabbit."

About Goodby, Silverstein & Partners

Goodby, Silverstein & Partners, a unit of the Omnicom Group, is one of the world's most respected and most awarded advertising agencies. Founded in 1983, the company is based in San Francisco and has over 500 employees, serving a broad array of national and international accounts. For more information on GSP, please visit www.goodbysilverstein.com.

SOURCE Goodby, Silverstein & Partners

Source: PR Newswire

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