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Back-To-School 'Cool' Products Allow Children to Eat Healthy and Families to Save Money

Posted on: Tuesday, 12 May 2009, 16:18 CDT

Fit & Fresh(TM) offers solution for taking healthy, fresh meals to school.

PROVIDENCE, R.I., May 12 /PRNewswire/ -- Fit & Fresh(TM) announced the introduction of an innovative line of kid's chiller bags, lunch and drink containers designed to make it easier for families to pack healthy lunches and to save money. The uniquely designed products include removable ice packs, to keep meals and snacks fresh, and easy-to-read portion measurement markings.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090512/NE15825 )

The kid's line has been identified by Dr. Deb Kennedy, a national expert on children's nutrition, as a significant tool for parents in their effort to improve their child's healthy eating habits, "The Fit & Fresh Kid's line helps parents pack healthy foods in the right sized portions. The containers are well-designed to be both convenient and keep foods cool when kids are at school or camp."

Dr. Kennedy is the Founder of NutritionOptions LLC and formerly served as Associate Director of Nutrition for Yale-Griffin Prevention Research Center.

"We know that for many families, a priority is to save money and packing a healthy lunch can save money each day. Packing a lunch can improve nutrition and literally save thousands of dollars," said Larry Wesson, CEO of MEDport, LLC, the creators of the Fit & Fresh(TM) brand.

The kid's line includes:

1-Cup Chill Container - designed for flexibility, the 1-Cup Container is perfect for fruit, veggies, cereal, or any great healthy snack. Side measurement markings make it easy to see how much to pack.

2-Cup Chill Container - similar to the 1-Cup, but holds up to 2-Cups - perfect for the "main course" for lunch or for an older child's meal.

Salad POD - includes a unique built-in dressing dispenser that keeps 2 tablespoons of dressing separate from the salad. The Salad POD also contains a removable ice pack.

Lunch POD - perfect for sandwiches, an entree or leftovers. The removable ice-pack keeps lunch cool and fresh. Fits in any lunch box or bag.

Telescoping Lid Water Bottle - BPA-free with removable ice-wand to keep drinks cool at school, at sports, or while at camp. Engineered opening keeps the drink spout clean.

Hour Glass Water Bottle - BPA free with easy-to-squeeze design for small hands.

This line of kid's products is available in a range of colors including red, blue, green and purple. This allows kids and their parents to match colors or mix them. All items are BPA-Free and top rack dishwasher safe (the removable ice packs are not for the dishwasher).

"Fit & Fresh products allow families to eat healthy everyday while saving money. By taking control and packing food made from home, families can stretch their dollars while assuring that the food they feed their family is healthy, as there are hidden dangers in food purchased outside the home; added fats, sugars and salt for example," said Kennedy.

"Kids love variety and surprises at lunch. To help families create a mix of healthy lunch options, Fit & Fresh(TM) has teamed up with leading nutrition expert Dr. Kennedy," said Wesson

Fit & Fresh(TM) products are designed to help consumers eat healthy on the go. Measurement markings help with portion control and removable ice packs keep food fresh and chilled during the day.

These products will be available in Target, Toys "R" Us, JCPenney, Amazon.com, on www.fit-fresh.com and at numerous national and regional retailers.

Contact: Josh Fenton, The Fenton Group 401-490-4888 (O) 401-497-0186 (C) jfenton@thefentongroup.net

SOURCE Fit & Fresh

Source: PR Newswire

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