May 13, 2009
Bounty, Brawny mired in paper towel clash
The company behind Bounty paper towels alleges in a federal lawsuit the Atlanta manufacturer of Brawny paper towels infringed on a copyright.
Proctor & Gamble Co. of Cincinnati said in a May 5 lawsuit filed in a Southern District of Ohio federal court that a new Brawny design from Georgia-Pacific LLC is too similar in appearance to a previous Bounty product, the Atlanta Journal-Constitution said Wednesday.
We will rigorously defend our intellectual property rights, which in this case involves infringements to our Bounty trademark and trade dress, Proctor & Gamble spokeswoman Lisa Jester said in an e-mail.
We disagree, with the allegations in the complaint, Georgia-Pacific spokesman James Malone told the Atlanta-Constitution of the ongoing legal clash.
We believe the claims are entirely meritless, and we plan to defend the lawsuit vigorously.