PureCircle Announces that Reb A is Sustainably Competitive with Sugar
At the conference, Wenninger shared key success factors in his presentation entitled, “Key Success of Reb A to multinational F&B Companies.” He said, following FDA GRAS in
Wenninger continued, “at PureCircle, we have learned from other sweeteners that the key to a truly global success is to offer our sweetener–Reb A–an all natural alternative to sugar with zero calories–at a fully competitive price at the earliest opportunity.” As a result of PureCircle’s critical mass and global strategic collaborations with Firmenich, for example, that day has arrived. “This is a monumental shift for the natural sweetener industry, which PureCircle is proud to lead.”
PureCircle (LSE: PURE), the world’s leading producer of Rebaudioside A (Reb A) sweeteners from Stevia, announced in 2008 their contract extensions with Cargill and major new contracts with PepsiCo and the Whole Earth Sweetener Company, for the supply of high-purity Reb A for use in beverages, foods and tabletop sweeteners. PureCircle’s investment in research and development has given it a leading position in the manufacture of high-purity Reb A, and its scientists are globally recognized experts in the field.
Dorn Wenninger is responsible for all supply side operations, including breeding, propagation, production, joint ventures, extraction & refinery factories, and logistics at Pure Circle. PureCircle works with independent farmers in
About Stevia World 2009
Stevia World 2009 in
PureCircle is a pioneer in the extraction of natural goodness from plants and the world’s leading producer of high-purity Rebaudioside A (Reb A), with a vertically integrated supply chain operating in three continents. PureCircle markets a range of natural, high-intensity sweeteners internationally. Activities range from sourcing of dry stevia leaves and extraction, refining of crude extracts into sweeteners and marketing of these sweeteners to food and beverage manufacturers worldwide. PureCircle is listed on the London Stock Exchange AIM market with the ticker symbol: LSE.PURE. For more information, visit www.purecircle.com.