Chain of Confidence Crosses All Continents

Tupperware Brands Corporation and Brooke Shields Unveil the Global Expansion of the Chain of Confidence Campaign

NEW YORK, May 14 /PRNewswire/ – Tupperware Brands Corporation is proud to announce the international expansion of their highly successful Chain of Confidence campaign. Chain of Confidence launched in 2007, and encourages women to celebrate the importance of female friendship and the rewards that come with self-confidence.

Tupperware’s Chairman and CEO, Rick Goings, alongside Chain of Confidence spokeswoman, Brooke Shields, will unveil the global expansion May 14th in New York City. The international expansion validates the campaign’s core message: women supporting women translates across the globe, and confidence truly is inspiring.

In addition to the global expansion of the campaign, Tupperware is proud to kick-off the Chain of Confidence Challenge, a ‘pay-it-forward’ contest which invites consumers to share their stories of inspiration on www.chainofconfidence.com, by nominating a friend, relative, or member of the Tupperware community, who has impacted them through an act of kindness. Participants have the opportunity to win $5,000 to donate to the charity of their choice.

“The international roll-out of Chain of Confidence is a natural next step for a campaign with such global continuity,” said Tupperware Chairman and CEO, Rick Goings. “Tupperware has an exceptional history of connecting and supporting women all around the world; and it’s exciting to see the values of our company and the campaign come to life on the global stage.”

The Tupperware Brands international community is participating in the Chain of Confidence movement by partnering with organizations around the world that better the lives of women and children through confidence building. Currently, Indonesia, Uruguay, Venezuela, Brazil, India, Germany, France and the Philippines are implementing Tupperware’s Chain of Confidence and supporting local charities; and the number of countries embracing the campaign continues to grow. In North America, Tupperware supports the Boys and Girls Clubs of America’s SMART Girls program and the Boys & Girls Clubs of Canada’s Take It E.A.S.Y., both of which promote healthy lifestyles and confidence in young girls.

“It is my third year as the spokeswoman for the Chain of Confidence campaign and I am so proud to be part of a campaign that is so impactful and beneficial to women and girls,” said spokeswoman, Brooke Shields. “As a woman and a mother, I am especially captivated by Tupperware’s longstanding commitment to supporting women. Confidence truly is universal, and it’s inspiring to see how different countries and cultures are embracing the campaign all over the world.”

Tupperware’s Chain of Confidence campaign was recently awarded seven Hermes Creative Awards, and has been nominated for a 2009 Gold Sabre Award.

For more information about Chain of Confidence and the Chain of Confidence Challenge, log on to www.chainofconfidence.com.

Tupperware Brands Corporation is a portfolio of global direct selling companies, selling premium innovative products across multiple brands and categories through an independent sales force of 2.3 million. Product brands and categories include design-centric preparation, storage and serving solutions for the kitchen and home through the Tupperware brand and beauty and personal care products for consumers through the Avroy Shlain, BeautiControl, Fuller Cosmetics, NaturCare, Nutrimetics, Nuvo and Swissgarde brands.

SOURCE Tupperware Brands Corporation