AutoPacific's 2009 Vehicle Satisfaction Award Highlights Consumer Opinion as Industry Struggles
Posted on: Monday, 18 May 2009, 23:00 CDT
National Survey Measures Satisfaction with New Vehicles
Overall brand satisfaction ratings among Hyundai purchasers jumped 11 positions earning Hyundai 2009 Rising Star honors. This positive move was more than any other manufacturer in the survey. Hyundai scored higher in 40 of 48 rating categories in 2009 compared with 2008. Two Hyundai products took VSAs this year: the Genesis in the Aspirational Luxury Car category and the Sonata in the Premium Mid-size car class.
"These are difficult times, with news of automaker bankruptcies, companies restructuring and dealer closures a daily occurrence," says
AutoPacific's Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his/her new car or light truck. This study by the
"Vehicles that score highest in the Vehicle Satisfaction Awards hit the mark with their buyers by delivering value and satisfaction across a wide range of attributes," says Peterson. "The winners perform well in 48 separate categories that objectively measure the ownership experience."
The vehicle - car or truck - registering highest overall satisfaction in 2009 is the Lexus LS. The LS scored 99 points above the industry average to place first among all 2009-model year vehicles in AutoPacific's survey of more than 25,000 new vehicle owners and lessees. The truck or SUV with the highest overall satisfaction score is the Cadillac Escalade, contributing to Cadillac's win as the top-ranked brand for vehicle satisfaction.
At the manufacturer level, multiple top-ranked award winners are: Toyota with six winners (Toyota 3, Lexus 2, Scion 1), Ford with four (Ford 3, Lincoln 1), Hyundai/Kia with three (Hyundai 2, Kia 1), Chrysler with 2 (Dodge 1, Jeep 1) and General Motors with 2 (Cadillac 1, Chevrolet 1). Honda, Land Rover, Mitsubishi, Porsche and Volkswagen each took top honors in one segment.
The buyers of vehicles included in the Vehicle Satisfaction research purchased or leased their new vehicles during the 4th Quarter of 2008, as the public was just realizing that a major economic downturn was occurring.
"In a year that promises to be the toughest in more than a decade, car buyers are being especially prudent, and the data we've analyzed for the Vehicle Satisfaction Award will help this year's customers make wise purchase decisions," says Peterson. "We've found that more than 25% of respondents are positively influenced by awards like the VSA when deciding on a car and this trend will certainly continue given the economy."
Top 2009 model year performers are:
HIGHEST SATISFACTION BRAND: Cadillac
2009 RISING STAR: Hyundai
PASSENGER CARS:
Premium Luxury Car Lexus LS Aspirational Luxury Car Hyundai Genesis Luxury Large Car Lincoln Town Car Luxury Mid-Size Car Lexus ES Premium Mid-Size Car Hyundai Sonata Mid-Size Car Ford Fusion Image Compact Car Toyota Prius Compact Car Mitsubishi Lancer Economy Car Honda Fit Sports Car Porsche 911 Sporty Car Scion tCLIGHT TRUCKS:
Large Pickup Dodge Ram 1500 Compact Pickup Ford Explorer Sport Trac Luxury Sport Utility Cadillac Escalade Large Sport Utility Chevrolet Tahoe Premium Mid-Size Sport Utility Ford Explorer Mid-Size Sport Utility Jeep Liberty Luxury Crossover SUV Land Rover LR2 Large Crossover SUV Mazda CX-9 Premium Mid-Size Crossover SUV Toyota Venza Mid-Size Crossover SUV Volkswagen Tiguan Compact Crossover SUV Kia Sportage Minivan Toyota SiennaAutoPacific is a future-oriented automotive marketing and product-consulting firm. Every year AutoPacific publishes a wide variety of syndicated studies on the automotive industry. The firm also conducts extensive proprietary research and consulting for auto manufacturers, distributors, marketers and suppliers worldwide. Company headquarters and its state-of-the-art automotive research facility are in
Additional information can be found on AutoPacific's websites: www.autopacific.com and www.vehiclevoice.com .
SOURCE AutoPacific
Source: PR Newswire
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