Himfr.com Analyzes Towel Market Development Trend
websites to its name, analyzes the development of
First trend: Franchised store will become the main channel for high-end
Apart from distribution channels including supermarkets, department stores,
a new trend of selling towels through franchised stores is emerging especially
in first or second line cities. This operating mode has become an inevitable
Second trend: Demand for towel is increasingly diversified; the market
calls for more innovation products
Consumers are no longer satisfied with a clean and simple towel, and have
begun to pay more attention to fashion, environmental protection, decoration,
health, and individuation needs. The industry is bound to set off a product
innovation war that focus not only on technical content of the products, but
also on consumers’ specific needs and lifestyles.
Third trend: Intensified Competition
From price competition, product competition, and advertising competition,
the towel market is facing a new round of deeper competitions, such as service
competition, as well as business model competition. Enterprises need to focus
on integration of resources, especially in the modern commercial retail
resources and to effectively establish lasting depth communication with target
consumer groups, in order to enhance their capacity to occupy a bigger market.
Fourth trend: A focus on women’s towel market
Women remains the most important consumer sector as the needs of women on
towels are far higher than that of men and other consumers and also, they are
usually in charge of household products, thus becoming the major buyers.
Producers that successfully win the hearts of women consumers easily become
the market leader and have a role in deciding the future of their industry in
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