May 29, 2009

Mexico trying to repair swine flu image

The Mexican government has initiated a $92 million public relations campaign to boost tourism and business amid the global swine flu crisis, experts say.

Jesus Almaguer, the Cancun Convention & Visitors Bureau's chief executive officer, said the campaign is oriented toward changing the world's image of Mexico as the country where the H1N1 virus originated, USA Today reported Friday.

Our main concern is to bring back the airlines, Almaguer said.

Mexican hotels and resorts have also begun offering deals in hopes of boosting tourism but Javier Aranda, Riviera Maya Destination Marketing Office general director, maintains the tourism business recovery will take time.

It will be a process, he told USA Today. But there are a lot of values here that they couldn't find in another destination.

USA Today said the Mexican tourism marketing effort comes after the Centers for Disease Control and Prevention officially lifted its warning regarding non-essential visits to Mexico.