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Last updated on February 13, 2012 at 0:10 EST

Strong New Products Drive Ford Sales, Share in May

June 2, 2009

– Ford Fusion, Ford Flex and hybrids set sales records

– MKS and MKZ sedans help Lincoln brand post sales increase

– Ford, Lincoln and Mercury market share grows to highest level since 2006

– Ford sales totaled 155,954, up 20 percent versus April, and the highest sales for any month since July 2008

– Stronger sales reduce inventories, prompting Ford to announce production increases for second, third quarter

– Ford kicks off summer with “Drive the Ford Difference” promotion

DEARBORN, Mich., June 2 /PRNewswire-FirstCall/ — New products helped Ford Motor Company (NYSE: F) achieve its highest market share in three years, even as Ford decreased incentive spending in May. Ford, Lincoln and Mercury sales totaled 155,954, up 20 percent versus April and the highest sales for any month since July 2008.

Sales of the Ford Fusion were 19,786, Ford Flex sales were 4,305 and sales of the company’s hybrid vehicles totaled 3,906 – setting three new sales records. In addition, Lincoln’s new sedans, the MKZ and MKS, helped the luxury brand post a 2 percent sales increase.

“Consideration for our new products is increasing,” said Ken Czubay, Ford vice president, Sales and Marketing. “Even as the competitive environment intensifies, Ford’s relentless pursuit of quality, fuel efficiency, smart technology and appealing designs is winning new customers.”

The previous Fusion record was set last month with 18,321 cars when Fusion cracked the foreign stranglehold on the mid-size sedan market. It was the first time since July 2002 that a domestic car was one of the top three mid-size cars selling to retail customers. Recent independent studies rate Fusion and the Mercury Milan as having the best predicted reliability among all mid-size sedans. In addition, both models are rated the most fuel-efficient sedans in America.

Combined sales for the Fusion and Milan hybrids and the Ford Escape and Mercury Mariner hybrids totaled 3,906 – a new company record for hybrid sales in a single month. The previous record was set in April 2006, with 3,420 hybrids.

The previous Flex record also was set last month with 3,190 vehicles. Combined sales for all crossover utilities were 35,582, Ford’s strongest crossover sales month since last May.

May marked the first full sales month of the 2010 Ford Mustang. Mustang sales totaled 8,812, the highest sales month since last July. This year marks the 45th anniversary of America’s legendary pony car.

Lincoln was one of the few brands in the U.S. to achieve a sales increase in May. Lincoln sales totaled 8,566, up 2 percent versus a year ago. Lincoln’s sedans, the all-new MKS, redesigned MKZ and venerable Town Car paced Lincoln’s sales increase. A new Lincoln full-size crossover, the MKT, will debut later this year.

Inventories and Production

At the end of May, Ford vehicle inventories totaled 350,000 (equivalent to 56 days’ supply). This level was 41,000 vehicles lower than at the end of April and 210,000 vehicles lower than a year ago.

Given tightly controlled inventories and the strength of its new products in the market, Ford is increasing second quarter North American production by 10,000 vehicles (to 445,000). Ford also announced it plans to build 460,000 vehicles in the third quarter, an increase of 42,000 vehicles compared with third quarter 2008.

“At Ford, the future is now,” said Czubay. “New products account for 50 percent of our sales, and demand for these products is driving our market share gains. We encourage customers who are in the market for a new vehicle to ‘Drive the Ford Difference.’”

To provide added incentive, Ford is announcing a new summer merchandising program, Drive the Ford Difference. From June 2 through June 30, Ford will cover up to three months’ worth of payments up to $2,100, and Ford Credit will offer 0 percent financing on select Ford, Lincoln and Mercury vehicles.

Note: The sales data included in this release and the accompanying tables are based largely on data reported by dealers representing their sales to retail and fleet customers.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich. manufactures or distributes automobiles across six continents. With about 205,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com


                        FORD MOTOR COMPANY MAY 2009 U.S. SALES
                        --------------------------------------

                                     May        %       Year-To-Date    %
                                     ---                ------------
                                 2009    2008 Change    2009    2008 Change
                                 ----    ---- ------    ----    ---- ------
    Sales By Brand
      Ford                    137,167 184,042  -25.5 526,664 833,856  -36.8
      Lincoln                   8,566   8,365    2.4  33,573  47,176  -28.8
      Mercury                  10,221  13,593  -24.8  37,362  60,938  -38.7
                               ------  ------         ------  ------
        Total Ford, Lincoln
         and Mercury          155,954 206,000  -24.3 597,599 941,970  -36.6
      Volvo                     5,577   7,238  -22.9  22,704  39,180  -42.1
                                -----   -----         ------  ------
         Total Ford Motor
          Company             161,531 213,238  -24.2 620,303 981,150  -36.8

    Ford, Lincoln and Mercury
     Sales By Type
      Cars                     63,697  85,542  -25.5 226,012 335,336  -32.6
      Crossover Utility
       Vehicles                35,582  39,097   -9.0 133,872 179,151  -25.3
      Sport Utility Vehicles    9,657  15,437  -37.4  33,955  86,044  -60.5
      Trucks and Vans          47,018  65,924  -28.7 203,760 341,439  -40.3
                               ------  ------        ------- -------
        Total Trucks           92,257 120,458  -23.4 371,587 606,634  -38.7
                               ------ -------        ------- -------
          Total Vehicles      155,954 206,000  -24.3 597,599 941,970  -36.6

                           FORD BRAND MAY 2009 U.S. SALES
                           ------------------------------

                                      May        %       Year-To-Date    %
                                      ---                ------------
                                  2009    2008 Change    2009    2008 Change
                                  ----    ---- ------    ----    ---- ------

    Crown Victoria               3,728   5,225  -28.7  14,603  23,511  -37.9
    Taurus                       3,263   6,700  -51.3  15,113  27,817  -45.7
    Fusion                      19,786  18,088    9.4  66,585  73,197   -9.0
    Focus                       15,034  32,579  -53.9  56,781 105,499  -46.2
    Mustang                      8,812   9,633   -8.5  26,156  44,160  -40.8
                                 -----   -----         ------  ------
      Ford Cars                 50,623  72,225  -29.9 179,238 274,184  -34.6

    Flex                         4,305       0     NA  15,277       0     NA
    Edge                         9,582  12,367  -22.5  33,531  58,734  -42.9
    Escape                      16,391  17,667   -7.2  61,017  76,966  -20.7
    Taurus X                       789   2,794  -71.8   4,771  12,552  -62.0
                                   ---   -----          -----  ------
      Ford Crossover Utility
       Vehicles                 31,067  32,828   -5.4 114,596 148,252  -22.7

    Expedition                   3,150   5,252  -40.0  10,094  28,686  -64.8
    Explorer                     5,315   8,122  -34.6  19,115  43,116  -55.7
                                 -----   -----         ------  ------
      Ford Sport Utility
       Vehicles                  8,465  13,374  -36.7  29,209  71,802  -59.3

    F-Series                    33,381  42,973  -22.3 143,717 235,924  -39.1
    Ranger                       5,289   7,239  -26.9  21,113  36,421  -42.0
    Econoline/Club Wagon         8,008  14,673  -45.4  36,857  63,869  -42.3
    Low Cab Forward                 26     109  -76.1     121     434  -72.1
    Heavy Trucks                   308     621  -50.4   1,813   2,970  -39.0
                                   ---     ---          -----   -----
      Ford Trucks and Vans      47,012  65,615  -28.4 203,621 339,618  -40.0
                                ------  ------        ------- -------

      Ford Brand               137,167 184,042  -25.5 526,664 833,856  -36.8

                       LINCOLN BRAND MAY 2009 U.S. SALES
                       ---------------------------------

                        May        %    Year-To-Date    %
                        ---             ------------
                     2009  2008 Change   2009   2008 Change
                     ----  ---- ------   ----   ---- ------

    MKS             1,321     0     NA  7,096      0     NA
    MKZ             2,988 3,013   -0.8  9,694 16,025  -39.5
    Town Car        1,553   764  103.3  4,689  6,176  -24.1
    MKX             1,908 2,950  -35.3  9,432 15,320  -38.4
    Navigator         790 1,329  -40.6  2,523  7,834  -67.8
    Mark LT             6   309  -98.1    139  1,821  -92.4
                        -   ---           ---  -----

      Lincoln Brand 8,566 8,365    2.4 33,573 47,176  -28.8

                        MERCURY BRAND MAY 2009 U.S. SALES
                        ---------------------------------

                         May         %    Year-To-Date    %
                         ---              ------------
                      2009   2008 Change   2009   2008 Change
                      ----   ---- ------   ----   ---- ------

    Grand Marquis    3,272  3,087    6.0  9,933 14,193  -30.0
    Sable            1,011  1,686  -40.0  4,863  7,305  -33.4
    Milan            2,929  4,767  -38.6 10,499 17,453  -39.8
    Mariner          2,607  3,319  -21.5  9,844 15,579  -36.8
    Mountaineer        402    734  -45.2  2,223  6,408  -65.3
                       ---    ---         -----  -----

      Mercury Brand 10,221 13,593  -24.8 37,362 60,938  -38.7

                      VOLVO BRAND MAY 2009 U.S. SALES
                      -------------------------------

                      May        %    Year-To-Date    %
                      ---             ------------
                   2009  2008 Change   2009   2008 Change
                   ----  ---- ------   ----   ---- ------

    S40             645   918  -29.7  3,004  6,212  -51.6
    V50             154   201  -23.4    635    822  -22.7
    S60             591   542    9.0  2,384  5,579  -57.3
    S80           1,088 1,127   -3.5  3,691  5,879  -37.2
    V70              96   366  -73.8    771  1,239  -37.8
    XC60            896     0     NA  2,495      0     NA
    XC70            341 1,027  -66.8  2,132  4,712  -54.8
    XC90            840 1,876  -55.2  3,725  9,954  -62.6
    C70             547   677  -19.2  2,254  2,880  -21.7
    C30             379   504  -24.8  1,613  1,903  -15.2
                    ---   ---         -----  -----

      Volvo Brand 5,577 7,238  -22.9 22,704 39,180  -42.1

SOURCE Ford Motor Company


Source: newswire