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Lifetime Television Signs Agreement Providing Top-Rated Women's Network to New In-Car Entertainment Service, AT&T CruiseCast(SM)

Posted on: Tuesday, 2 June 2009, 18:50 CDT

DALLAS and LOS ANGELES, June 2 /PRNewswire/ -- Lifetime Television, the number one-rated women's television network for nine consecutive years, has signed a carriage agreement with RaySat Broadcasting Corporation (RBC) to provide Lifetime programming on AT&T CruiseCast(SM), the innovative in-car entertainment service.

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Under the terms of the agreement, the AT&T CruiseCast service will immediately include Lifetime, which features a robust slate of programming that spans original movies, dramas, comedies and unscripted series.

Boasting 22 satellite TV networks and 20 satellite radio channels, AT&T CruiseCast service delivers real-time programming to automobiles via its innovative rear-seat entertainment technology. The service surpasses the simple headrest-mounted DVD displays by providing a broad selection of mobile video that, in addition to Lifetime, includes a variety of family, documentary, music, comedy, news, sports and children's programming.

"With AT&T CruiseCast carrying Lifetime Television, automobile passengers who have this groundbreaking service will now be able to watch our top-rated shows and movies while they are on the go," said Lori Conkling, executive vice president, distribution, Lifetime Networks. "Women's household buying power is a key selling point in the automotive industry. This deal perfectly complements our corporate strategy to make Lifetime Television available to our targeted audience across all platforms."

"Delivering the best programs to in-vehicle viewers of all ages is what the AT&T CruiseCast service strives to provide," said Steve Symonds, co-founder and executive vice president of RBC. "The content we have licensed from Lifetime includes some of the most popular programs for women, and we're thrilled to deliver them to our subscribers."

Lifetime Television features programming that celebrates, entertains and supports women. The number one cable network among women in original movies, the Network is home to Army Wives, cable's top-rated drama for women that will launch its third season on June 7; and Project Runway, the highest-rated unscripted competition series that will return to television on August 20. It will be joined by the all-new companion series Models of the Runway, also debuting on August 20. Other original programs on the Network include the new comedic drama Drop Dead Diva, premiering on July 12; the weekly culinary program Cook Yourself Thin; Rita Rocks, Lifetime's first original comedy series in ten years; and the reality program DietTribe. Lifetime Television also boasts a diverse slate of original movies, including Acceptance, starring Joan Cusack; Sorority Wars, featuring Courtney Thorne-Smith; and Georgia O'Keeffe, with Joan Allen and Jeremy Irons.

AT&T CruiseCast service utilizes breakthrough technology that helps to overcome line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs. This groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T*, the world's premier telecommunications company. RBC, a privately held U.S. company, is working with the business development group at AT&T to introduce the new product to the marketplace.

The AT&T CruiseCast service is consumer-friendly and does not include cumbersome equipment. The service is transmitted through a small pod-like antenna that affixes to the vehicle roof. The antenna is paired with a receiver, which is installed in the vehicle, providing all video and audio connections to the appropriate vehicle systems, such as rear-seat entertainment, vehicle audio system, etc. Consumers can enjoy Lifetime plus 41 other channels by purchasing the service at a local after-market car accessory retail outlet.

For more information on the AT&T CruiseCast service, go to www.cruisecast.com/lifetime.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. as well as third party licensees under the AT&T brand and not by AT&T Inc.

About RaySat Broadcasting Corporation

RaySat Broadcasting Corporation (RBC) is a privately held U.S. company that was created to introduce in-car entertainment to the U.S. market under the licensed name "AT&T CruiseCast." Headquartered in Dallas, Texas, RBC capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUVs that also provides continual coverage on-the-go thanks to an advancement that overcomes line-of-sight obstacles such as overpasses, buildings, trees or tunnels. The AT&T CruiseCast service is available in the 48 contiguous states and will offer 42 channels of entertainment programming. RBC will distribute the AT&T CruiseCast service via a network of automotive dealers, consumer electronics retailers and other businesses that specialize in automotive accessories.

For dealer/retail locations and additional information on RBC and AT&T CruiseCast, please visit www.cruisecast.com.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

(C) 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

About Lifetime Television

Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company. Photography is available at www.lifetimepress.com.

SOURCE RaySat Broadcasting Corporation

Source: PR Newswire

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