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AirTran Airways Freshens Inflight Drinks Menu With Fresca(R)

June 4, 2009

- Airline Adds Popular Citrus Beverage to Industry’s Largest On-Board Drinks Line-Up -

ORLANDO, Fla., June 4 /PRNewswire-FirstCall/ — AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), today announced that it is adding popular citrus beverage, Fresca(R), onboard all flights, effective today. The calorie free drink will become the 21st beverage of The Coca-Cola Company (NYSE: KO) available complimentary to all passengers.

“AirTran Airways continues to delight and surprise our customers with new flavors and types of beverages,” said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. “Fresca has a loyal fan base among Coca-Cola and AirTran customers, and we are pleased to provide our customers with their favorite refreshment.”

“We appreciate and enjoy the support of Coca-Cola brands onboard AirTran Airways. Boarding Fresca is another example of AirTran Airways’ ongoing support of Coca-Cola brands, and will help grow our successful relationship even further,” said Kathleen Ciaramello, Vice President, East Region, FoodService and On-Premise Division.

AirTran Airways has a long history with both The Coca-Cola Company and its bottler, Coca-Cola Enterprises, Inc. (NYSE: CCE). The airline was the first in the world to board CocaCola Zero(TM), Coca-Cola(R) with Lime, Minute Maid(R) Lemonade, Dasani(R) Water, Vanilla Coke(R) and Black Cherry Vanilla Coke(R).

With the addition of Fresca, AirTran Airways now offers 21 different Coca-Cola products on its flights, more than any other airline. These complimentary beverages include: Coca-Cola Classic(R), Diet Coke(R), Sprite(R), Sprite Zero(TM), Coke Zero(TM), Minute Maid(R) Lemonade, Dasani(R) Water, Cherry Coke(TM), Cherry Coke Zero(TM) and three types of Minute Maid(R) juices. AirTran Airways serves Coca-Cola products exclusively onboard its flights.

About AirTran Airways

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI) and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. The airline offers coast-to-coast flights on North America’s newest all-Boeing fleet with Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com.

About the Coca-Cola Company

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola(R), recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee.

Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.

    Media Contacts:  AirTran Airways
                     Christopher White
                     Cynthia Tinsley-Douglas
                     678.254.7442

                     The Coca-Cola Company
                     Ray Crockett, APR
                     404.676.1070

SOURCE AirTran Airways


Source: newswire



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