New BART Passengers: Blue Tongued Skinks, Chinchillas and Hedgehogs
Aquarium of the Bay Unveils New Campaign Created by Academy of Art University’s School of Advertising
“We challenged the students to take unique routes in developing an advertising campaign for Aquarium of the Bay’s first-ever land animal exhibit,” said
“Our students understand the demands of real-world marketing objectives, and know how to translate them into ads that click with consumers while still meeting business needs,” said
Wortham and Kelly, along with runner-ups
More than 40 students participated in the competition to help bring the Aquarium’s new PG&E Bay Lab to larger-than-life size. PG&E Bay Lab features land animals as nature’s ambassadors, promoting energy conservation to protect their habitats from the potential impact of climate change. The exhibit is sponsored by Pacific Gas and Electric Company. Octopuses and Jellies are the stars of two other new Aquarium exhibits.
About Aquarium of the Bay
Aquarium of the Bay is a unique nature center dedicated to creating experiences that inspire conservation of the San Francisco Bay and all marine environments. It is the only aquarium focused specifically on the aquatic life and ecosystems of the Bay and nearby waters. The Aquarium is accredited by the Association of Zoos and Aquariums, and certified as a Green Business by the city of
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SOURCE Aquarium of the Bay