Entrepreneur Challenges TV Executives to Find ‘Hot Idle’
In “Hot Idle,” the cars are the stars. Seay proposes a televised or online contest that allows car enthusiasts to compete for top honors. The winning automobile will have the whole package — looks, horsepower and the kind of throaty rumble that turns heads.
For those who want to show off their cars without taking part in the contest, “Hot Idle” will feature a cruise-in segment — a virtual car show.
Seay predicts “Hot Idle” will be a success, thanks to Americans’ enduring love affair with their cars. The recession will actually boost viewership, he reasons, since track attendance is down, yet auto enthusiasts are still clamoring for affordable car-related fun.
“We will be bringing a lot of positive energy to the automotive industry at a crucial time,” Seay stated. “If TV executives want a phenomenon, this could be it. Auto enthusiasts are underserved on television, and as a group they are loyal to their hobby and to the auto industry in general. They also make up a significant portion of the viewing audience.”
That audience includes plenty of people who might not be considered auto enthusiasts, but who enjoy their cars and would draw inspiration from “Hot Idle” to make improvements on their own vehicles.
“I don’t need a big budget,” said Seay. “I just need a chance. If any television executives out there have the courage to move forward with ‘Hot Idle,’ I believe they’ll have a hit on their hands. Let’s shed favorable light on Americans and the cars they love. It’s time for a show that celebrates automobiles and the folks who build them, customize them, race them and show them. If the networks want to harness the enormous power of social media then they will have to abandon the current format of automotive programming.”
To take Seay up on his challenge or to learn more about “Hot Idle,” call 202-277-0865 or e-mail firstname.lastname@example.org.
Contact: Robert Seay Hot Idle 202-277-0865 email@example.com
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