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Knudsen and California State Parks Launch 'Pure Partnership for Our Parks'

Posted on: Monday, 15 June 2009, 11:45 CDT

Consumers can help Knudsen donate $100,000 to California State Parks Foundation

TULARE, Calif., June 15 /PRNewswire/ -- From majestic redwood forests in the north to sandy surfing beaches in the south, California has the largest and most diverse collection of beautiful state parks in the nation. Now Knudsen - California's favorite sour cream and cottage cheese - is partnering with California State Parks and California State Parks Foundation to create the Knudsen Pure Partnership for Our Parks. For every Knudsen product sold June 14 through Sept. 6 in California, Knudsen will donate a portion of the proceeds to the California State Parks Foundation (up to $100,000).

"Knudsen is purely California, made and sold here for 90 years," said Noel Talluto, Knudsen senior brand manager. "This summer, we hope people will join us in supporting one of California's purest treasures, its state parks."

Californians interested in lending their time and skills to a local state park can also find year-round family-friendly volunteer opportunities at Knudsen.com. Opportunities range from helping conserve natural habitats to guiding group tours.

"California's state parks include some of the most scenic beaches, mountains, meadows and deserts anywhere on earth," says Ruth Coleman, director of the California State Parks. "We hope that residents will support the Knudsen Pure Partnership for Our Parks because it's an opportunity to give back to our magnificent state parks."

For more information on the Knudsen Pure Partnership for Our Parks, visit Knudsen.com.

About Knudsen

In 1919, eighteen years before construction finished on the Golden State Bridge, Knudsen Creamery Co. opened its doors in Los Angeles. Knudsen has been "Purely California" ever since -- made in the Golden State with milk from California cows. Today Knudsen sour cream and cottage cheese are family favorites for snacking, appetizers, dinners, desserts and more. For product information, usage tips and recipes, visit Knudsen.com.

About California State Parks

California State Parks is composed of 279 units on nearly 1.5 million acres of land. State Parks is responsible for nearly one-third of the coastline of California, with more than 3,000 miles of hiking, biking and equestrian trails. The State Park System contains 98 percent of the state's wilderness and 60 percent of its old growth coastal redwoods. Within the system, there are 50 State Historic Parks that encompass some of the state's most valuable historic and cultural resources. State Parks receives more than 75 million visitors yearly, making it the single largest visitor destination in the state and second only to the National Park system for the nation.

About California State Parks Foundation

With our 100,000 members, the California State Parks Foundation (CSPF) is the only statewide independent nonprofit membership organization dedicated to protecting, enhancing and advocating for California's magnificent state parks. CSPF is committed to improving the quality of life for all Californians by expanding access to the natural beauty, rich culture and history, and recreational and educational opportunities offered by California's 279 state parks -- the largest state park system in the United States. For more information about California's state parks, visit www.calparks.org

Contact: Alexa Gunther (312) 616-1657 alexa.gunther@edelman.com Basil Maglaris (847) 646-4538 basil.maglaris@kraft.com

SOURCE Knudsen

Source: PR Newswire

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