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Frost & Sullivan: Safety Modules Switching Gears From Passive to Active, Pushing the Market for DAS and Safety Sensors in Europe

Posted on: Thursday, 18 June 2009, 05:23 CDT

LONDON, June 18 /PRNewswire/ -- The market for driver-assist sensors (DAS), electronic stability programme (ESP), passive safety and rain sensors in Europe is growing, driven by legislations and technological advances. DAS and ESP sensors are used in safety modules that enhance driving comfort and offer improved safety to vehicle occupants and pedestrians alike. While these sensors have low penetration in the European region, they are expected to have sizeable market potential by 2015.

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New analysis from Frost & Sullivan (http://www.automotive.frost.com), European Automotive Original Equipment DAS, ESP, Passive Safety and Rain Sensors Market, finds that the market earned revenues of euro 1.75 billion in 2008 and estimates this to reach euro 3.16 billion in 2015, owing to an increase in DAS, rain sensors and mandatory installation of ESP systems. This research covers the following technologies: DAS, ESP, passive safety systems and rain sensors.

"The shift from passive safety systems to active safety systems is promoting the uptake of DAS including radar, lidar and vision sensors," notes Frost & Sullivan Industry Analyst Roshan Devadoss. "Comfort and convenience features will impact the growth of rain sensors. Euro NCAP ratings will push passive safety sensors, and regulations will push the ESP sensors market."

The European automotive original equipment DAS, ESP, passive safety and rain sensors market is propelled by several independent factors. There are varying degrees of end-user awareness about these systems. Passive safety sensors, even though mature, are still growing due to advances in MEMS technology. ESP sensors are set to mature by 2012 following legislation backing the installation of ESP modules as a standard feature.

One of the major challenges faced in the automotive sensors market is the lengthy ROI time - it is generally longer than for other industries. The development of sensors for DAS modules requires considerable investments and companies tend to be sceptical as the market for such systems is very limited while the cost of sensors is relatively high. In addition, there is a lack of legislation or standards to protect the vehicle manufacturer or the system developer in the event of failure.

"Mature technologies are still preferred over newer technologies, since the ROI on newer technologies is significantly longer, particularly in the case of DAS sensors," explains Devadoss. "The lack of protection for vehicle manufacturers and their suppliers from legal Issues in the event of system failure is a major deterrent to offering advanced safety solution integrating DAS systems."

Raising end-user awareness and designing proper legislation to protect the interests of vehicle manufacturers and their suppliers will expand available solutions. This, in turn, this will boost uptake rates while supporting a decline in prices.

"Insurance premium cuts such as those currently under review for Volvo City Safety together with improved legal immunity in the event of module failure will result in an increase in volume production, reducing the time frame of ROI," says Devadoss. "Vehicle manufacturers must aggressively market the benefits of systems such as DAS, automatic wiper systems and passive roll over to boost end-user awareness."

If you are interested in a virtual brochure, which provides a brief synopsis of the research and a table of contents, please email Monika Kwiecinska, Corporate Communications, at monika.kwiecinska@frost.com, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country. Upon receipt of the above information, a brief brochure will be sent to you by e-mail.

European Automotive Original Equipment DAS, ESP, Passive Safety and Rain Sensors Market is part of the Automotive & Transportation Growth Partnership Services programme, which also includes research in the following markets: European Market Analysis for Low Speed Driver Assistance Applications, Strategic Analysis of European Automotive Interior Lighting Market and, Strategic Analysis of European Automotive Exterior Lighting Market. All research included in subscriptions provides detailed market opportunities and industry trends that have been evaluated based on extensive interviews with market participants.

Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages over 45 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 35 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

Contact: Monika Kwiecinska Corporate Communications -Europe P: +48 22 390 4127 F: +48 22 390 4160 E: monika.kwiecinska@frost.com http://www.frost.com

SOURCE Frost & Sullivan

Source: PR Newswire

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