Lipton(R) Tea Continues Major Expansion of Sustainability Initiative
Rainforest Alliance Certified(TM) Tea Products Become Available to U.S. Consumers; National Geographic Helps Tell Story
“Lipton has long been dedicated to bringing the sustainable sourcing of tea into the global mainstream,” said
In 2007 Lipton set out to lead the industry by committing to purchase all of its tea from sustainable, ethical sources. Since then, the company has worked closely with the Rainforest Alliance, a non-profit conservation organization that works around the world to develop and promote sustainable standards in farming, forestry and travel, to certify as sustainable all of the tea estates that supply its tea. Lipton products bearing the Rainforest Alliance Certified seal will soon be available on store shelves nationwide, including select bagged tea products, as well as Lipton PureLeaf ready-to-drink tea. The majority of Lipton’s tea bag packages sold in the US will carry the Rainforest Alliance Certified seal by the end of 2010. The brand’s long-term goal is to have all of the tea for its tea bags – globally – sourced from Rainforest Alliance Certified estates by 2015. Although Lipton expects to pay a higher price for tea from Rainforest Alliance Certified estates, the price will not change for consumers as a result of the certification, thus reflecting the brand’s belief that all products should be made sustainable.
To mark the launch of Rainforest Alliance-certified products in
The custom content will be included in a National Geographic online community at www.nationalgeographic.com/lipton. It also will be distributed on a number of National Geographic platforms, such as the National Geographic Channel, Facebook, Twitter, print, direct marketing and customized Nat Geo Mobile iPhone game applications, along with liptont.com.
“Lipton’s commitment to sustainability is impressive,” said
Unilever’s mission is to add vitality to life. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. Each day, around the world, consumers make 160 million decisions to purchase Unilever products.
The National Geographic Society
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society works to inspire people to care about the planet. It reaches more than 360 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 9,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.
The Rainforest Alliance
The Rainforest Alliance is a nonprofit conservation organization that works to conserve biodiversity and protect the rights and welfare of workers, their families and communities. Farms that meet comprehensive standards for sustainability earn the Rainforest Alliance Certified(TM) seal. These standards conserve biodiversity, ensure that soils, waterways and wildlife habitat is protected and that farm workers enjoy decent housing, access to medical care and schools for their children. Farms must commit to a process of continuous improvement in order to maintain their certification and are audited each year to ensure progress is being made. By shopping for products bearing the seal, consumers can support a healthy planet and help to improve the quality of life for farm families.
To learn more about the Rainforest Alliance, visit their Web site at www.rainforest-alliance.org.