PR Strategic Planning Seminar on June 23-25, Hosted by the Detroit/Wayne County Port Authority
Posted on: Monday, 22 June 2009, 16:46 CDT
Seaports from across the country are sending their PR professionals to Detroit for strategic communications training.
DETROIT, June 22 /PRNewswire/ -- The 2009 PR Strategic Planning Seminar is coming to Detroit for the first time to assist communicators from all industries in developing goal-oriented, objectives-driven public relations plans. The American Association of Port Authorities (AAPA) and the Detroit Chapter of the Public Relations Society of America (PRSA-Detroit) have partnered to present the Public Relations Strategic Planning Seminar & Workshop, June 23-25, at the Detroit Marriott Renaissance Center. The event is being hosted by the Detroit/Wayne County Port Authority (DWCPA).
"Public relations professionals often serve as spokespersons for their organizations. In that role, they must juggle multiple priorities in tight timelines, often without the benefit of an up-to-date strategic communications plan to guide their day-to-day activities and decision-making processes. This comprehensive public relations and marketing seminar will explore the full scope of developing a successful strategic communications plan - from conception to implementation to analysis of results," said Aaron Ellis, AAPA's communications director.
"The Detroit/Wayne County Port Authority is pleased to host the PR Strategic Planning Seminar. It is an honor for Detroit to welcome AAPA and PR professionals from seaports from across the country to the Great Lakes. The seminar will provide a unique opportunity for Detroit to showcase its riverfront to the attendees during the River Days and Freedom Fireworks Celebrations," said Cheryl Solomon, DWCPA's marketing director. Twenty four seaports are sending their PR professionals to Detroit for the strategic communications training.
More information about AAPA/PRSA-Detroit Strategic Communications Planning Seminar and Workshop is available at www.aapa-ports.org (click on the "Programs & Events" tab) or by calling AAPA at 703-684-5700.
About AAPA
Founded in 1912, AAPA today represents 160 of the leading seaport authorities in the United States, Canada, Latin America and the Caribbean and more than 300 sustaining and associate members, firms and individuals with an interest in seaports. As a critical link for access to the global marketplace, each year, Western Hemisphere seaports generate trillions of dollars of economic activity, support the employment of millions of people and import and export more than 7.6 billion tons of cargo including food, clothing, medicine, fuel and building materials, as well as consumer electronics and toys. The volume of cargo shipped by water is expected to dramatically increase by 2020 and the number of passengers traveling through our seaports will continue to grow. To meet these demands, the AAPA and its members are committed to keeping seaports navigable, secure and sustainable. Seaports Deliver Prosperity!
About DWCPA
In 1978, the Detroit/Wayne County Port Authority (DWCPA) was created by the State of Michigan enabling legislation, The Port Authority Act. The DWCPA is a non-profit organization principally funded by the City of Detroit, Wayne County and the State of Michigan and each government body is represented on its Board of Directors. Historically, the Port Authority's activities have focused on promoting trade through the Port of Detroit. It oversees a 32-mile stretch of the Detroit River and its jurisdiction encompasses much of Michigan's eastern coastline as well as in the hinterlands. The DWCPA is constructing a new public dock and terminal located at the foot of Bates Street in downtown Detroit west of the General Motors (GM) Wintergarden. The new terminal will further establish Detroit's riverfront as a tourist destination. The Port Authority also administers the Greater Detroit Foreign Trade Zone, Inc. (GDFTZ), a separate non-profit Michigan corporation. The GDFTZ is responsible for administering duty-free locations where foreign and domestic goods may be stored, distributed or used in manufacturing. Also, the DWCPA is a partner in a public private partnership with the Ambassador Port Corporation and the Nicholson Terminal and Dock Company that transferred ownership of the existing 34.5 acre port property to the Port Authority. This partnership will allow for future integration of shipping into Southeast Michigan's multi-modal options.
www.Portdetroit.com
SOURCE Detroit/Wayne County Port Authority
Source: PR Newswire
More News in this Category
RSS Feeds