Local Schools Awarded for Recycling Outdated Yellow Pages Directories

Efforts Propel 2009 Total to More Than 35 Tons

HONOLULU, June 24 /PRNewswire/ — Schools in Hawaii showed they know what it takes to recycle more than 16 tons of outdated Hawaiian Telcom Yellow Pages Directories during the “Think Yellow, Go Green” Recycling Contest hosted by HYP Media Finance LLC (“HYP Media”), the official publisher of the Hawaiian Telcom Yellow Pages. This year’s recycling program took place on the islands of Hawaii, Kauai, Lanai, Maui, and Molokai. More than 50 schools participated in the program during the month of May. Students were encouraged to participate in the contest and the schools that collected the most directories per student won cash prizes.

The phone books collected by the schools were transferred to participating island recyclers, including Orchid Island Rubbish and Recycling, Maui Disposal, Garden Isle Disposal, Makoa Trucking and Lanai Trucking. These recycling partners then transported the directories to Island Shell LLC in Honolulu — where Shell is processing the directories and turning them into usable recycled materials, from insulation and roofing to mulch.

“We are so pleased with the strong participation from schools and with the overall response from the community,” said Scott Szczekocki, division manager for HYP Media. The 16 tons of outdated directories collected in the contest, combined with 19 tons of phone books collected earlier this year in Oahu, make for a total of 35 tons of directories collected in HYP Media sponsored recycling drives in 2009.

Recycling is one of the key underpinnings of the company’s proactive environmental commitment. The company also invests in green and source-reduction practices such as:

• Safe Printing - Using soy-based inks and water-soluble glue;
• Smart Paper - Publishing with paper which contains at least 40 percent recycled content, and
• Non-Print directories – HT has invested in a commitment to offering user-friendly online directories, CD-ROM directories, and downloadable directories.

“We are committed to bringing environmental, social and economic benefits to the places where we live and work, and to offering a broad array of advertiser and consumer options to the communities we serve,” added Szczekocki.

More specifically, says Szczekocki, the company is committed to providing consumers with options for the official Hawaiian Telcom Yellow Pages, from print and online directories at to downloadable versions. “Consumers look for information in many ways, and we want to ensure that they have the local information they need in the format they want — and that we continue to be sensitive to environmental concerns along the way.”

Details on Local Recycling Contest Results

    Kauai Island
    Total Results:          2,530 pounds of books collected
    First Place ($700):     Waimea Canyon Middle School
    Second Place ($500):    St. Catherine School
    Third Place ($300):     King Kaumualli Elementary School
    Fourth Place ($200):    Chiefess Kamakahelei Middle School

    Hawaii Island
    Total Results:          16,611 pounds of books collected
    First Place ($700):     St. Joseph Elementary School
    Second Place ($500):    Hualalai Academy
    Third Place ($300):     Waiakeawaena Elementary School
    Fourth Place ($200):    Laupahoehoe High & Elementary School
    Fifth Place ($100):     Waiakea High School

    Maui Island
    Total Results:          10,280 pounds of books collected
    First Place ($700):     Montessori Hale O Keiki
    Second Place ($500):    King Kekaulike High School

    Molokai Island
    Total Results:          2,088 pounds of books collected
    First Place ($400):     Kualapu'u Elementary New Century Public School

Additionally, the only school on Lanai, Lanai High and Elementary School, was awarded $250 for collecting 2,100 pounds of books.

To find out more about Hawaiian Telcom Yellow Pages and the recycling program, visit www.htyellowpages.com or www.ThinkYellowGoGreen.com.

About HYP Media

HYP Media Finance LLC is a wholly owned subsidiary of Local Insight Media Holdings, Inc. (“Local Insight Media”), which through its operating subsidiaries and affiliate companies provides lead-generating directory and local search solutions for approximately 340,000 businesses in the U.S. and the Caribbean. Local Insight Media owns and operates seven yellow pages and local search companies, including The Berry Company LLC, which it acquired in April 2008. Now the fifth largest directory publisher in the United States Local Insight Media provides print and online directories in 42 states, Puerto Rico and the Dominican Republic, generating approximately $718 million in pro forma annual revenue. It is also the largest provider of outsourced directory services to incumbent telephone companies in the United States. For more information, please see www.localinsightmedia.com.

SOURCE HYP Media Finance LLC