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Audi TDI To Reduce Carbon Emissions With The Nature Conservancy

Posted on: Wednesday, 24 June 2009, 13:49 CDT

- Audi launches Facebook Cause campaign to benefit The Nature Conservancy's Tensas River Basin project to reduce carbon emissions

- Up to $25,000 will be donated to the voluntary carbon offset program, $1 for every Facebook user who joins at www.causes.com/natureconservancy

- The Audi TDI clean diesel engine reduces carbon emissions by 20% over gasoline and is 30% more fuel-efficient

HERNDON, Va., June 24 /PRNewswire/ -- Audi has committed to supporting The Nature Conservancy to help reduce carbon emissions as part of its public awareness campaign for Audi TDI clean diesel engines, which reduce carbon emissions by 20% over gasoline. Audi will donate $1 to The Nature Conservancy's voluntary carbon offset program for every Facebook user who joins the cause at www.causes.com/natureconservancy, up to $25,000.

The donation will directly benefit The Nature Conservancy voluntary carbon offset program, which features the Tensas River Basin as its first project. The Tensas River Basin Project counterbalances carbon emissions by reforesting private lands to capture and store carbon, as well as to restore critical habitats to native species. Located in the Lower Mississippi Valley, the project will help to buy land, plant trees and to monitor the carbon benefits of these actions. Currently focused in the United States, The Nature Conservancy voluntary carbon offset program may soon expand to more places globally.

"Reducing carbon emissions through protecting and restoring forests plays a critical role in fighting climate change," said Zoe Kant of The Nature Conservancy. "Audi's contribution will provide necessary support to our voluntary carbon offset program's reforestation and forest protection projects, but it will also help us to bring the benefits of the project to a new audience of supporters."

The Nature Conservancy's goal of reducing carbon emissions aligns with broader Audi broader objectives. The recently introduced Audi TDI clean diesel engine reduces carbon emissions by 20% over gasoline and is 30% more fuel-efficient. The Audi donation to The Nature Conservancy augments a broad public awareness campaign in the U.S. to highlight the ways in which TDI clean diesel can help America reduce carbon emissions and achieve energy independence.

"Our engineers are always innovating to reduce our vehicles' carbon emissions, and we've taken a giant leap forward with the introduction of the Audi Q7 TDI clean diesel this year," said Johan de Nysschen, President, Audi of America. "But our commitment doesn't stop with our products; we want to promote reduced emissions through support of organizations like The Nature Conservancy, and also to spread the word about the benefits of reduced emissions."

To join the Cause and trigger a $1 donation to The Nature Conservancy, courtesy of Audi, visit www.causes.com/natureconservancy.

To learn more about the broader TDI clean diesel campaign, check out audiusa.com/tdi to learn the truths about diesel and watch the TV spot. Also check out our "Truth in Diesel" video at www.youtube.com/audiofamerica.

ABOUT AUDI

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi lineup is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

ABOUT THE NATURE CONSERVANCY

The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. To date, the Conservancy and its more than one million members have been responsible for the protection of more than 18 million acres in the United States and have helped preserve more than 117 million acres in Latin America, the Caribbean, Asia and the Pacific. Visit The Nature Conservancy on the Web at www.nature.org.

SOURCE Audi of America Inc.

Source: PR Newswire

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