Velvet Ice Cream Introduces New Flavors; Teams with Max & Erma’s for Cookie Favorite
The other new flavors are Chocolate Lovers Trio and Chocolate Covered Strawberries, which was the creation of 10-year-old
The teaming with Max & Erma’s combines Central Ohio’s most famous ice cream manufacturer with Columbus’ original casual dining restaurant. The ice cream was created in the Max & Erma’s test kitchen by executive chef
“What a great combination – Velvet’s original vanilla and Max & Erma’s signature chocolate chip cookies,” said
Max & Erma’s sells more than one million orders of its hot-from-the-oven chocolate chip cookies each year. Also, it serves Velvet Ice Cream at its famous, all-you-can-eat sundae bar, which is housed in an antique bathtub.
“This is Max & Erma’s first partnership venture into the retail market, and we’re pleased that it’s with a brand as recognized as Velvet Ice Cream,” said
The highlights of the other new flavors are:
Chocolate Lovers Trio: Three types of chocolate ice cream – Dark Belgian,
Chocolate Covered Strawberries: This creation has chucks of chocolate and pieces of strawberry in a strawberry base.
Dager said Velvet has seen increased sales in chocolate ice cream in the past year, due in part to the recognized benefits of chocolate, such as an antioxidant.
Headquartered at Ye Olde’ Mill in
CONTACT: Robin Yocum 614.378.3286
SOURCE Velvet Ice Cream