Video: Dorel Juvenile Group Introduces Ground-Breaking Car Seat Safety Technology
Air Protect(TM) to Launch in New Safety 1st Car Seat
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/safety1st/38800/
Side impact crashes have dramatically increased over the past two decades and are today the deadliest kind of crashes for children. The vast majority of these fatalities are due to head trauma, according to the U.S. National Highway Traffic Safety Administration (NHTSA).
How Air Protect(TM) Works
Through the precise release of air, Air Protect(TM) compresses and shields children from side impact intrusion and immediately reduces crash forces where the child is most vulnerable – the head. Air Protect(TM) does this by extending ride-down, the amount of time it takes to slow a child’s movement in a crash. By extending ride-down time, Air Protect(TM) creates a slower, softer landing.
The Dorel/Kettering Method
Air Protect(TM) was developed as a result of a revolutionary testing method. The Dorel/Kettering Method uses an intruding door technique, instead of a fixed door, to simulate a side impact crash with far more accuracy. In a side impact crash, a car door moves inward, toward the child.
“Dorel continues to be the leader in the car seat category and with this unique testing approach has created a new level of side impact protection for children, the likes of which have never been seen before,” commented
Over the past two years, Dorel’s team of industry-leading car seat engineers have collaborated with researchers at
“The technology is so revolutionary that we will be rolling it out globally – incorporating it in Dorel car seats in
Road safety is especially important this summer as millions of families plan to travel to vacation destinations by car. According to the Automobile Association of America (AAA), an estimated 27 million Americans will travel by car this summer, many with children in the back seat.
Air Protect(TM) Being Launched in new Safety 1st Complete Air Car Seat
Air Protect(TM) is being offered in the new Safety 1st Complete Air car seat in black/gray and brown/orange. In addition to offering the best side impact protection, the Safety 1st Complete Air with Air Protect(TM) is easy to install, with Safety 1st’s QuickFit(TM) Harness System, among other features. “We know that proper installation and use are critical to a child’s safety too,” added Dorel’s Taylor.
A convertible car seat for children 5 to 50 pounds, Safety 1st’s Complete Air is available for pre-order beginning
Air Protect(TM) Technology will also be extended to other Dorel car seats, including
About Dorel Industries
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and
SOURCE Dorel Juvenile Group