Video: Smokey Bear Celebrates his 65th Birthday and Returns to Remind Americans… ‘Only You Can Prevent Wildfires’
To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/adcouncil/38913/
Since his “birth” on
Created pro bono by ad agency Draftfcb, the same volunteer agency that has created work for the campaign since 1944, the new PSAs specifically target young adults who live in the wildland/urban interface – people who are likely to be casual campers, hikers, or mountain bikers – to remind them that Smokey is counting on them to prevent human-caused wildfires. The new PSAs seek to continue to decrease the number of human-caused wildfires and one new TV spot is designed specifically to celebrate Smokey’s birthday. The ads feature CG-animation and encourage young adults to “Get Your Smokey On” – that is, to become like Smokey and speak up when others are acting carelessly.
The PSAs direct audiences to visit the campaign’s website, www.smokeybear.com, where they can take a pledge and learn more about wildfire prevention. Sections of the website, including the historical overview of the campaign, or “Smokey’s Journey,” and the kids section of the site “Smokey Kids” have recently been re-designed by Cannery Agency. In addition to the new PSAs and website,
- Facebook: www.facebook.com/smokeybear
- MySpace: www.myspace.com/wildfireprevention
- YouTube: www.youtube.com/smokeybear
“Smokey is an American icon and we are honored to be part of continuing his legacy and furthering his message. Thanks to advances in technology and CG-animation, we were able to bring
The Ad Council will be distributing the new PSAs to media outlets nationwide this week. Per the organization’s model, the PSAs are airing and running in advertising time that is donated by the media. Over the last 65 years, media outlets have donated more than
USDA FOREST SERVICE
The USDA Forest Service is the agency responsible for overseeing the use of
NATIONAL ASSOCIATION OF STATE FORESTERS
The National Association of State Foresters is comprised of the directors of forestry agencies from the fifty states, eight U.S. territories and associated states, and the
Draftfcb is a modern agency model for clients seeking creative, accountable marketing programs that build business and deliver a high Return on Ideas(TM). With more than 136 years of combined expertise, the company has its roots in both consumer advertising and behavioral, data-driven direct marketing. The agency is the first global, behavior-based, holistic marketing communications organization to operate against a single P&L, and it places equal emphasis on creativity and accountability. The Draftfcb network spans 97 countries, with more than 9,600 employees worldwide, and is part of the Interpublic Group of Companies. The agency’s global corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice-chairman and worldwide chief creative officer; and Neil Miller, CFO. For more information, visit www.draftfcb.com.
THE ADVERTISING COUNCIL
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.
SOURCE The Ad Council