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One Natural Experience Launches O.N.E. Water, an Eco-Friendly 'Carton Water' with 100% of Proceeds Designated for Charity

Posted on: Thursday, 9 July 2009, 07:00 CDT

LOS ANGELES, July 9 /PRNewswire/ -- O.N.E. World Enterprises, a Los Angeles-based better-for-you beverage company committed to creating healthy drinks, announces the launch of O.N.E. Water, a sustainable alternative to plastic bottled water. With the growing concern about the health risks of bisphenol A (BPA) leaching from plastic as well as the alarming abundance of plastic bottles in landfills, O.N.E. Water offers consumers a healthy, smart, eco-conscious option.

O.N.E. Water is 100% pure, natural spring water packaged in BPA-free Tetra Pak cartons which are made primarily from paper - a renewable resource - that comes from responsibly sourced, well-managed forests where reforestation and biodiversity are actively monitored and maintained. Additionally, Tetra Pak cartons are recyclable (for a list of communities that currently accept cartons for recycling, go to www.recyclecartons.com). Though recycling is the preferred method of disposal, a majority of beverage packages still end up in landfills. However, plastic bottles can take up to 700 years to begin to decompose, while Tetra Pak cartons begin to decompose in only 12 to 15 weeks.

O.N.E. Water is sourced from the Blue Mountain plateau of Eastern Canada, an area that is actively reforested every spring; the trees help minimize evaporation, maintain cold temperatures and keep the aquifer clean. Additionally, O.N.E. has committed to donating 100% of the proceeds of O.N.E. Water to a variety of non-profit organizations. Each year, O.N.E. will select 10-15 non-profits to receive the funds from the sales. The list of charities is far-reaching and ranges from disaster relief to cancer research and education; consumers can get involved by visiting www.onewater.com to vote for their favorite charity.

"We pride ourselves on being a socially and environmentally responsible company, and are extremely proud to offer consumers an alternative to plastic bottled water," said Rodrigo Veloso, Founder and CEO of O.N.E. "We also feel passionately that giving back to the community is a necessary, important part of building a successful business and we are thrilled to have that opportunity with O.N.E. Water."

O.N.E. is known widely for their number-one selling beverage, O.N.E. Coconut Water, which leads the coconut water market share in both the natural channel (SPINS data) and the conventional channel (IRI data). The company's family of products, all packaged in BPA-free Tetra Pak cartons and available in health food and grocery stores nationwide, also includes O.N.E. Amazon Acai, O.N.E. Cashew Fruit, and O.N.E. Coffee Fruit drink.

O.N.E. Water is available starting this summer in 16.9 oz. Tetra Paks at stores nationwide (retail price $1.49-$1.79). O.N.E. Water also is available on onedrinks.com and amazon.com.

About O.N.E.(TM)

O.N.E. was established in 2005 by Brazilian entrepreneur Rodrigo Veloso to provide consumers with all-natural, functional beverages as an alternative to the highly artificial energy drinks and soft drinks. O.N.E. current product portfolio includes 7 SKUs: O.N.E. Coconut Water, O.N.E. Amazon Acai, O.N.E. Cashew Fruit, O.N.E. Coffee Fruit and O.N.E. Water. O.N.E. believes in responsible beverage industry leadership, creating profitable growth in harmony with environmental sustainability and good corporate citizenship. O.N.E. strives to work at political and diplomatic levels to promote sustainable business, to establish relationships with local communities from which we are sourcing our products and to serve as an example of Conscious Capitalism in the beverage industry. To learn more about O.N.E.(TM) go to onedrinks.com.

For more information on Tetra Pak cartons, visit www.tetrapakusa.com.

For more information, images, or samples, please contact HL Group at 323.966.4600

SOURCE O.N.E. World Enterprises

Source: PR Newswire

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