Double Fusion Expands into iPhone Mobile Gaming with Nissan’s cube(R) Party Roundup

July 13, 2009

SAN FRANCISCO, July 13 /PRNewswire/ — Double Fusion, the leading in-game advertising company and gaming audience network, today announced its role in the development of Nissan Motor Co., Ltd.’s cube(R) Party Roundup game created exclusively for the Apple(R) iPhone(TM). Double Fusion, in collaboration with game development studio Coresoft, designed and developed the groundbreaking mobile game, which aligns with Nissan’s advertising campaign introducing the Nissan cube(R) in the U.S. as a “mobile device.” Like the car, the game focuses on mobility and customization, allowing players to personalize their vehicles to reflect their own tastes and personalities. The game is a free download coined “cubeparty” and is available now on in the iPhone App Store or by using iTunes(R).

“The iPhone is an extremely powerful gaming platform and we are excited to have worked with Nissan to provide auto enthusiasts with an innovative mobile gaming experience,” said Jonathan Epstein, president and CEO, Double Fusion. “Just as the cube fits into the mobile lifestyle of car owners, cubeparty typifies Double Fusion’s commitment to connecting brands and gamers across all platforms and, as our first involvement with a game exclusively for the iPhone, reinforces our dedication to providing unparalleled reach and the ability to target any and all desired gaming audiences.”

Leveraging the advanced gaming capabilities of the iPhone, cubeparty features both single and cooperative multiplayer mode for up to eight players. The game allows the player to fully customize the interior and exterior of each of the different cube models and then bring that creation to the streets. Utilizing the internal accelerometer to steer the cube, players navigate through multiple 3D city environments. The multiplayer game features a never before seen gameplay concept: all of the players get a chance to control the custom cube as the car drives off one phone screen and on to another while being directed through the various spots in a game level.

“cubeparty is a great way to engage the gaming audience with the Nissan brand through one of the most popular and widespread mobile devices,” said Kerry Feuerman, Group Creative Director at TBWA/Chiat/Day. “Double Fusion’s extensive experience across all interactive platforms allows Nissan to deliver premium gaming content free of charge to a passionate and trendsetting audience.”

For more information about how Double Fusion’s expansive reach can benefit brands, please contact business@doublefusion.com.

About Nissan

In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com and www.infinitiusa.com.

About Double Fusion

Double Fusion is the most powerful multi-platform in-game advertising network in the world. Tapping into the fast growing in-game advertising market, Double Fusion connects Fortune 500 brands to millions of video game players through their award-winning dynamic ad-serving technology and marketing services. Committed to providing free and ad-supported games for everyone, Double Fusion’s global network currently boasts over 30 top-tier game publishers providing unique game content experiences for consumers and the advertisers looking to reach them across all demographics, platforms, and game genres. Privately held and headquartered in San Francisco, Double Fusion has offices in Chicago, New York, Jerusalem, London and Tokyo.

Advertisers interested in opportunities within the Double Fusion Network; and developers and publishers interested in increasing their per-title revenues through integrated and dynamic ad placement opportunities should visit http://www.doublefusion.com/.

About Coresoft

Coresoft Inc. was founded in June of 1998 by gaming industry veterans and has developed twenty published titles across all major gaming platforms. Developers of the JEWEL ENGINE, Coresoft makes creative and innovative games that are visually stunning and fun to play.

Apple, the Apple logo, iTunes and iPhone are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

All other trademarks are property of their respective owners.

SOURCE Double Fusion

Source: newswire

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