Out of Africa(R) Restores the Skin While Making the World a Better Place

July 15, 2009

VENICE, Calif., July 15 /PRNewswire/ — Thanks to the expanding Out of Africa organic shea butter line of products, hundreds of West African children are being educated so they can provide for themselves and contribute to their communities.

The Southern California-based company, formed in 2005, works with the women’s cooperatives in Benin, West Africa to harvest and produce the finest shea butter that is used in the company’s products. Out of Africa soaps and body care products are made with unrefined shea butter, which is not processed and keeps all the healing and moisturizing properties intact. The products contain some of the highest amounts of shea butter on the market.

The all natural Out of Africa line was created by Victor Lulla, a native New Yorker and progressive entrepreneur who gave up early retirement to pursue his desire to be socially responsible. Lulla teamed up with West Africa soap maker Gilles Adamon to form Out of Africa. As the global need for all-natural products and the popularity of shea butter products continues to grow, Out of Africa is able to offer premium quality skincare products at affordable retails–and help the people of West Africa. As demand for shea butter products increases, so do the number of jobs for these women, which aids the local economy. In addition, the company donates 3% of all sales to help educate children thru the Benin Education Fund.

Benefits of shea butter include moisturizing, revitalizing and protecting skin. Out of Africa offers bar soaps, washes, lotions, creams, body oils and lip balms which all help improve skin conditions such as dry or chapped skin, eczema, psoriasis, wrinkles, sun burns and stretch marks.

About Out of Africa Products:

Out of Africa products are available at natural food stores, food, drug and mass-market retailers and specialty stores in the U.S. and Canada. For more information, visit http://www.outofafricashea.com.

About Benin Education Fund:

Launched in 1998, the Benin Education Fund is a U.S.-based nonprofit that provides scholarships and educational support to more than 450 students in Benin, West Africa. For more information, visit http://www.benineducationfund.org

    Media Contact:
    Victor Lulla or Bill Neubauer
    (310) 322-3335

SOURCE Out of Africa

Source: newswire

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