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Cobra Marine and Sea Tow Enter Exclusive Relationship

Posted on: Thursday, 16 July 2009, 05:00 CDT

CHICAGO, July 16 /PRNewswire-FirstCall/ -- Cobra Marine, a division of Cobra Electronics (Nasdaq: COBR), and Sea Tow Services International Inc. today announced a long-term agreement to promote reliable communications for boaters. Effective immediately Cobra Marine VHF radios will serve as the official VHF radio of Sea Tow.

(Logo: http://www.newscom.com/cgi-bin/prnh/20081106/AQTH502LOGO)

"We're proud Sea Tow has chosen to partner with us," said Tony Mirabelli, Cobra's senior vice-president of marketing and sales. "With their tow boats used to assist boaters on the water and most calls being sent from VHF radios, it's a natural partnership." Further ensuring dependability and creating an operational standard, Cobra Marine will outfit Sea Tow Command Central with their new VHF radio products.

Established in 1983 by Captain Joe Frohnhoefer, Sea Tow is a franchise-based, international marine assistance organization headquartered in Southold, New York. With over 110 locations, the company's network represents nearly 1,000 captains, crew and professional support staff who are standing by 24 hours a day to serve the recreational boating community.

"Innovation is key to make communicating on the water easier and more reliable," said Sea Tow CEO Capt. Joe Frohnhoefer. "Cobra's VHF radios already incorporate innovative technologies like Rewind-Say-Again(TM). There have been many times during my career when we could have improved our response time and accuracy if our tow boats' VHF radios had a rewind button. I am looking forward to what we can develop together."

For more information or to schedule interviews, please contact: Kristen Frohnhoefer, 631-765-3660 x3115; e-mail: kfrohnhoefer@seatow.com or Chris Kooistra, 773-804-6375; email: ckooistra@cobra.com.

About Cobra Electronics

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recently recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com.

About Sea Tow:

Sea Tow Services International Inc. is the nation's leading marine assistance provider. Founded in 1983 by Chairman & CEO Capt. Joe Frohnhoefer, Sea Tow now serves over 160,000 members in more than 110 locations throughout the United States, Europe, Australia, the Virgin Islands and Puerto Rico. For a full list of membership benefits, or to inquire about becoming a Sea Tow Services International franchise owner, please visit seatow.com.

SOURCE Cobra Electronics

Source: PR Newswire

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