Orbit Baby Experiences Substantial Year-Over-Year Sales Growth

July 21, 2009

NEWARK, Calif., July 21 /PRNewswire/ — Orbit Baby Inc., makers of thoughtfully designed premium-quality infant-to-toddler strollers and car seat systems, announced today that it is continuing to see substantial growth for the entire family of Orbit Baby products including the proprietary Orbit Infant System. The company has also achieved positive cash flow and profitability despite difficult economic conditions.

Year-to-date sales in 2009 are up 47 percent over 2008 levels; this comes on the heels of 143 percent growth in 2008, and 158 percent in 2007.

In addition, the number of authorized Orbit Baby retailers increased by 102% in 2008, with over 200 stores as of July 2009, despite bankruptcies at several large retail outlets earlier this year. The growth has come in North American markets, as well as Asia and the Middle East.

Orbit Baby was founded by two IDEO veterans; its hallmark is premium design and engineering. The results are apparent in the company’s innovative car seat and stroller systems. Unique elements include special safety features, 360 degrees rotation, ergonomic operation, and modular design that adapts to children as they grow from infant to toddler. As a result, parents can reduce their new gear purchases.

“We’re very gratified that families are continuing to choose our strollers and car seats in increasing numbers,” said Orbit Baby CEO and founder Joseph Hei. “The fact that sales continue to increase in a down economy is evidence of people seeking out lasting value and functional advantages, not just style. Our products are built to perform, endure and expand as children and families grow; we want the parents’ investment to be protected.

Our achievement of profitability this year is a tremendous milestone. It’s a result not just of our increasing revenue, but also of our entire team’s efforts to make our business processes more and more efficient. This operational philosophy will serve us well whatever the overall economy does.”

Hei noted that Orbit Baby has recently secured a total of 40,000 square feet of new office and warehouse space to support its expanding business. The company has also been selectively hiring, with headcount at its highest level to date.

In addition, Orbit Baby has been maintaining and expanding its investment in research and development, keeping its pipeline filled with new products. Some exciting announcements will be made at the ABC Kids Expo in September.

The company prides itself on maintaining its environmental standards, and continues its commitment to being the first baby product company to have a supply chain free of materials like PVC, chrome plating, brominated chemicals, and oil-based packaging inks. Orbit Baby is proud to be the first car seat and stroller company to have received Oeko-Tex Standard 100 certification on all of its micro-fiber upholstery.

About Orbit Baby, Inc.

The Orbit Baby is a complete child travel system, from stroller to car seat and beyond. A favorite with A-list celebrities, moms and dads alike, the integrated Orbit System is designed to take your child everywhere with unprecedented ease and style. With an emphasis on advanced safety and engineering, Orbit Baby is continually recognized for its innovation, ergonomic design and environmentally friendly focus. Founded by two fathers with a background in high-end product design, the company applies hands-on experience and extensive research to create products that are elegantly simple, intuitive to use, personable and unsurpassed in real-world safety. Orbit Baby’s green philosophy is evident in its use of safe materials and supply chain policies, as well as its commitment to making a premium system that evolves with growing families.

Orbit Baby is headquartered in the San Francisco Bay Area, CA. For more information about Orbit Baby, please visit www.orbitbaby.com

    For More Information:
    Nicole Daley, Loomis Group          Hoi Wong, Orbit Baby Inc.
    daleyn@loomisgroup.com              Marketing Manager
    415.882.9494 / voice                hoi@orbitbaby.com
                                        510.793.5007 x108

SOURCE Orbit Baby Inc.

Source: newswire

comments powered by Disqus