ALLRECIPES.COM Helps Cooks Put Together Fresh Picked Meals at Farmers’ Markets This Summer

July 28, 2009

SEATTLE, July 28 /PRNewswire/ — Allrecipes.com, the world’s #1 food website (comScore Media Metrix, Nielsen/NetRatings), is participating at six farmers’ markets across the country this summer to help shoppers match family-friendly meal ideas with farmers’ market purchases and offer free recipes and guidance. Results of a recent national survey* of home cooks by Allrecipes motivated the tour: Survey feedback indicates farmers’ markets are playing an increasingly important role in food shopping routines of American families–more than half of 1,400 respondents said they plan to shop more frequently at farmers’ markets this year.

Allrecipes recently participated in farmers’ markets in San Francisco (July 18, 2009) and Philadelphia (July 25, 2009), and will have a booth at the following upcoming markets:

  • Mar Vista Farmers’ Market, Los Angeles: Sunday, August 2, 2009
  • Graham Avenue Farmers’ Market, Brooklyn, NY: Saturday, August 8, 2009
  • Eastern Market, Washington, D.C.: Saturday, August 15, 2009
  • Kirkland Wednesday Market, Seattle: Wednesday, August 19, 2009

“We’re excited to learn more home cooks are shopping at farmers’ markets as they provide outstanding opportunities for cooks of all skill sets to discover and purchase fresh, seasonal produce that’s healthy, delicious and easy to prepare,” said Esmee Williams, vice president, Brand Marketing, Allrecipes.com. “Allrecipes will participate this summer at several farmers’ markets to meet cooks, hear what they’re cooking, and help them discover new dish ideas.”

Allrecipes.com will have a booth at the Mar Vista (Los Angeles) Farmers’ Market this coming Sunday, August 2, 2009, 8:00 am – 2:00 pm, to meet local shoppers and share recipe ideas using local, seasonal produce, and hand out seed packets, tote bags and aprons. Allrecipes will also host a second tent with children’s activities and giveaways. As in several other markets, Snapple will provide free iced cold tea samples from the booth.

Allrecipes.com’s participation at the San Francisco Ferry Plaza Farmers’ Market earlier this month illustrates the popularity of farmers’ markets, as well as an increased interest among home cooks to expand their meal options and find inspiration for new dishes using fresh, seasonal foods. Almost one in five of approximately 15,000 San Francisco farmers’ market attendees visited the Allrecipes booth to pick up recipe cards and seed packets and talk with local experts about how Allrecipes.com can provide inspiration, guidance and support through its online community of everyday home cooks.

“I’m a huge fan of Allrecipes.com because it takes the guesswork out of cooking; I use it every day to figure out what to cook for my family,” said Karen Barbera, wife and mother of two, and one of the local Allrecipes members at the San Francisco Farmers’ Market booth. “I use the Allrecipes Dinner Spinner on my iPhone at the market to help me decide what to buy and cook, and people have actually stopped me to ask about it.”

According to Allrecipes’ national survey, the overwhelming reason consumers shop at local farmers’ markets is taste: more than 86 percent of respondents claim food bought at farmers’ markets tastes better. Over 41 percent cite the environmental benefits of buying food grown closer to home as a top priority, while cost runs a close third reason consumers say they’re shopping at farmers’ markets–40 percent cite lower prices as a primary reason for making farmers’ markets part of their regular food shopping routine.

A comprehensive collection of farmers’ market-focused recipes, articles, blogs and search tools can be found at http://allrecipes.com/Info/Living/Farmers-Market/Main.aspx and with Allrecipes’ free Dinner Spinner iPhone app.

    *Allrecipes Farmers' Market Survey results are available by contacting:
    Chimene Stewart
    Sol Marketing Concepts
    (510) 326-3303 (mobile)

About Allrecipes.com

Allrecipes, the world’s #1 food site, receives more than 300 million annual visits from home cooks who discover and share food ideas through user generated recipes, reviews, photos, profiles, blogs, and meal ideas. For more than 13 years, the Seattle-based site has served as a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, party ideas, everyday and holiday meal solutions, practical cooking tips and food advice. As the fastest growing food site, Allrecipes provides insights into the cooking behaviors of home cooks everywhere. Since 2008, Allrecipes has launched localized versions for the United Kingdom/Ireland, Australia/New Zealand, France, Germany, China, and Japan. Allrecipes is the publisher of Allrecipes Dinner Spinner, the #1 food app for the iPhone. Allrecipes is part of Food & Entertaining @RDA, a division of The Reader’s Digest Association, Inc. For additional information regarding Allrecipes, please visit www.allrecipes.com.

    Chimene Stewart
    Sol Marketing Concepts
    (510) 326-3303 (mobile)

    Esmee Williams
    Vice President, Brand Marketing
    (206) 909-6587 (mobile)

SOURCE Allrecipes.com

Source: newswire

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