July 30, 2009

Gomez set to star in Sears clothing ads

U.S. actress and singer Selena Gomez has signed up to star in Sears's back-to-school clothing ad campaign, aimed at teens and tweens, the retailer said.

Music and fashion are two of the ways I really get to express myself, Gomez, 17, the star of TV's Wizards of Waverly Place, said in a statement. I think a lot of kids my age feel the same way. How I am feeling on any given day really influences the type of music I listen to and how I dress ...

For teens and tweens, fashion says a lot about their personalities -- and back-to-school is a perfect time for them to define their look, added Melanie Henson, chief marketing officer for Sears Apparel.