Winning Brands Chooses Cleveland for Second Wave Into U.S. Convenience Stores

BARRIE, Ontario and CLEVELAND, July 31 /PRNewswire-FirstCall/ — Winning Brands Corporation www.WinningBrandsCorporation.com (Pink Sheets: WNBD) (Frankfurt: WMU.F), manufacturer of cleaning sensation Winning Colours Stain Remover, has chosen Cleveland, Ohio, to be the next site for its convenience store expansion campaign. The “Local 100″ program targets concentrated groups of 100 C-store retailers in designated communities to create urban hot zones and ramped-up store locations for Winning Colours.

“I am pleased to report that things are in great shape on the ground in Indianapolis,” says Winning Brands CEO Eric Lehner. “We are just completing details now with our new retailers, placing the products in the targeted number of participating stores, talking photos and starting to up-load location particulars. We are modifying our website store locator operation to accommodate new functions, so the Indianapolis locations will take a week or so to pop up. We have chosen Indianapolis media partner WIBC 93.1FM ‘Indy’s News Center’ to develop a suitable marketing strategy to support this initiative and lay the foundation for growth in Indianapolis. We needed to have our retail participants identified and on-board in order to begin the Retailer/Distributor/Media consultations for an effective campaign. We can start that process now that we know who the retailers are,” Mr. Lehner added. July 31st had been the date set by Winning Brands to achieve placement with 100 stores in greater Indianapolis as the first run of the new distribution concept.

Winning Brands Senior Vice President Lorne Kelly is heading up the Cleveland expansion, for which steps have already been taken. “Two steps ahead, not just one – that’s my motto. Things are already underway for completion September 30th,” Mr. Kelly remarks.

The Local 100 program, which now includes a number of gasoline stations in addition to traditional convenience stores, features custom designed Winning Colours Stain Remover 12-pack displays that fit easily on counters. The display packs contain pocket-sized 4 oz bottles that fit into purses, auto glove compartments, tool kits, kitchen drawers, and many situations where space is limited or portability matters. The Manufacturer’s Suggested Retail Price (MSRP) for the mini-bottle of concentrate is $3.99. Winning Colours is known to be highly dilutable as a multi-cleaner. The 4oz bottle can yield between 40-80 ounces of multi-cleaner by mixing with plain water or can be used full strength for significant stains. A continuously increasing number of user-generated videos are appearing on social media that put Winning Colours to work in a broad range of unusual stain applications proving the product’s versatility: http://www.youtube.com/results?search_query=Winning+Colours+Stain+Remover&search_type=&aq=f

ABOUT WINNING BRANDS CORPORATION: Winning Brands Corporation is a manufacturer and marketer of eco-responsible solutions including its lead brand, Winning Colours Stain Remover. The innovative stain remover and multi-cleaner is targeted to become the world’s favourite stain removing solution because of its remarkable skin-friendliness, ease of use and versatility. Additional products from Winning Brands include TrackMoist Dust Suppressant which is gaining fans in all sectors of motorsports for its ability to dramatically to conserve water and improve track performance, KIND Laundry Products, CLEAN1 Spray, and SMART Wet Cleaning Solutions.

Certain statements in this news release that are not historical facts are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by the use of words such as “anticipate,” “believe,” “expect,” “future,” “may,” “will,” “would,” “should,” “plan,” “projected,” “intend,” and similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of Winning Brands Corporation (the Company) to be materially different from those expressed or implied by such forward-looking statements. The Company’s future operating results are dependent upon many factors, including but not limited to the Company’s ability to: (i) obtain sufficient capital or a strategic business arrangement to fund its expansion plans; (ii) build the management and human resources and infrastructure necessary to support the growth of its business; and (iii) competitive factors and developments beyond the Company’s control. TrackMoist, KIND and CLEAN1 is a trademark of Niagara Mist Marketing Ltd., subsidiary of Winning Brands Corporation. Winning Colors/Winning Colours is a registered trademark of Niagara Mist Marketing Ltd. SMART is a trademark of Solvent Free Solutions Inc.

                     INVESTOR RELATIONS:   E & E Communications
                           Paul Knopick (949)707-5365
                              News@WinningBrands.ca

                   PRODUCT INFORMATION:  Winning Brands Corporation
           11 Victoria Street, Suite 220A, Barrie, Ontario, Canada L4N 6T3
                                   (866) 722-3542
                         CustomerService@WinningBrands.ca

SOURCE Winning Brands Corporation