Actress and Environmental Advocate Minnie Driver Joins Dawn’s(R) Everyday Wildlife Champions(TM), a National Campaign Aimed at Saving Wildlife

August 3, 2009

CINCINNATI, Aug. 3, 2009 /PRNewswire/ – Every year thousands of marine wildlife are injured, and even killed by the 76 million gallons of oil pollution that enter North American waters.(1) A drop of oil the size of a dime on a bird’s body or wings can damage their insulated layer of down feathers, causing the bird to freeze to death. With more than 30 years of experience working with rescue and rehabilitation centers like the Marine Mammal Center and International Bird Rescue Research Center to save more than 75,000 aquatic animals, this summer Procter & Gamble’s Dawn brand and actress Minnie Driver will launch Everyday Wildlife Champions(TM) to provide people across the country a chance to get involved. Everyday Wildlife Champions(TM) is a national effort to encourage everyday action — big or small — to help preserve wildlife and unite individuals who share passion for the cause, offering them an opportunity to connect and communicate in a social forum and take part in Dawn’s heritage – saving oiled birds/marine life from both natural and man-made disasters.

Consumers can kick start their wildlife contributions through the purchase of one Dawn bottle. By visiting www.dawnsaveswildlife.com, a $1 donation will benefit two leading wildlife preservation organizations, The International Bird Rescue Research Center (IBRRC) and The Marine Mammal Center (MMC).

In addition to providing people with a simple way of donating to wildlife, Dawn will launch an Everyday Wildlife Champions(TM) Facebook page which will serve as a one-stop hub where wildlife-conscious fans can interact, create awareness of personal wildlife events and learn about environmental happenings across the country. Fans can also gain insider access to insightful interviews and rescue videos from the IBRRC and MMC, as well as news around Driver’s volunteer efforts and participation.

“Over the past three decades, it’s remained a priority for Dawn to assist in wildlife rescue and relief efforts,” stated Alex Morgan, assistant brand manager at P&G. “We know that nowadays people are looking for their daily purchases to mean more and when you buy a bottle of Dawn this summer, one dollar goes directly to the support of environmental conservation and preservation.”

Actress Minnie Driver and Dawn share a similar passion in saving wildlife and have teamed up to shine a spotlight on the cause. “Marine wildlife preservation is a significant issue to me, and I’m always looking for ways to become more deeply involved,” stated Driver. I have partnered with “Dawn’s(R) Everyday Wildlife Champions(TM) to further raise awareness for wildlife rescue and rehabilitation. Through this program, people can easily help to save wildlife, by buying a bottle of Dawn or joining the Facebook fan page, where you can learn about events or find groups in your area who are actively helping, whether it’s a simple trip to the aquarium or volunteering at a neighborhood facility.”

“For more than 30 years Dawn has been a dedicated partner during disaster and relief periods, and our organization is committed to supporting the next phase of their efforts through Everyday Wildlife Champions(TM),” said Jay Holcomb, Executive Director of the IBRRC. “All contributions from this effort will benefit the programming and technology that will save thousands of animals every year.”

“As a result of Dawn’s commitment and devotion to saving wildlife, a long-standing partnership was formed with the Marine Mammal Center,” said Jim Oswald, Communications Manager of the MMC. “We are so proud to be a part of Everyday Wildlife Champions(TM) and encourage all people to participate through their purchase of a Dawn bottle, with proceeds going directly towards the rescue, rehabilitation and release of injured sick and orphaned marine mammals.”

For more information about Dawn’s(R) Everyday Wildlife Champions(TM) program please visit www.DawnSavesWildlife.com or www.facebook.com/dawnsaveswildlife

About Procter & Gamble [NYSE:PG]

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brand.

About Minnie Driver

Actress Minnie Driver has a prominent history in wildlife preservation working with advocacy groups such as Oceana and the World Wildlife Fund. She appeared in the extreme world travel show “Excellent Adventure,” swimming with humpback whales in the Kingdom of Tonga and experiencing nature firsthand. Driver continues to bring attention to marine wildlife conservation through Dawn’s(R) Everyday Wildlife Champions(TM) this summer, by participating in on-site patient care at the Marine Mammal Center, and spreading awareness for wildlife relief efforts nationwide.

About The International Bird Rescue Research Center

The International Bird Rescue Research Center (IBRRC) has been helping birds around the world since 1971 with a mission to mitigate human impact on aquatic birds and other wildlife. Please visit www.ibrrc.org for more information.

About The Marine Mammal Center

Since 1975, The Marine Mammal Center has rescued and treated more than 14,000 marine mammals such as seals, sea lions, sea otters and even dolphins and porpoises. It is the largest marine mammal facility of its kind authorized by the National Marine Fisheries Service to combine animal rehabilitation with an on-site research lab and educational programming to save marine mammals. Dawn’s(R) Everyday Wildlife Champions(TM) will be on-site to support the opening of the Center’s new state-of-the-art rehabilitation hospital and educational research facility in Sausalito, CA. Please visit www.marinemammalcenter.org for more information.

(1)Council, National Research. Oil in the Sea III: Inputs, Fates, and Effects. Washington, D.C.: National Academies Press, 2003. (the term oil pollution includes natural seeps, petroleum extraction, petroleum transportation and petroleum consumption)

SOURCE Procter & Gamble

Source: newswire

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