Stop & Shop and New England Aquarium Unite to Encourage Best Practices for Retail Seafood Sales and Consumption

August 3, 2009

QUINCY, Mass., Aug. 3 /PRNewswire/ — In a move that further strengthens their commitment to providing sustainable seafood to consumers, Stop & Shop supermarkets are expanding their endeavors in cooperation with the New England Aquarium by moving forward with efforts to ensure that consumers have increased access to sustainable seafood available from seafood farms, hatcheries and processing plants that follow a program of environmental improvement and social consciousness.

Members of the Stop & Shop seafood buying team and a New England Aquarium shrimp specialist traveled to Indonesia and Thailand to meet with Stop & Shop’s shrimp vendor partners in these areas to further collaborate and work on environmental improvements in those operations. By doing so, this gives Stop & Shop and the New England Aquarium a way to identify “best practices” within individual businesses and work toward applying these practices to all vendors.

“We realized that we needed to better understand where we stand with our full seafood effort in order to make more of a positive impact,” said Tracy Taylor, Senior Seafood Buyer for Stop & Shop. “We want to continue to offer the variety of seafood choices that our customers want to purchase but in order to do that, we need to work with our vendor partners in the seafood industry to encourage sustainable fishing and aquaculture practices. The New England Aquarium has become an effective ally in helping us achieve those goals by working with us and the industry to establish benchmarks and best practices going forward.”

This effort reflects a nearly decade long commitment to improve, strengthen and expand a sustainable seafood program, centering on the creation of a 10-point policy around seafood purchasing and sales based on social, ecological, and economic considerations.

Taylor points out that, “Stop & Shop no longer sells Chilean sea bass, orange roughy, or any shark species because of the environmental concerns surrounding these fisheries. They actively promote items such as Pacific long-line-caught cod, farmed Arctic char, and farmed tilapia that come from well managed fisheries and farms.”

“This initiative is an important tool for ocean conservation and we are proud of the steps Stop & Shop is undertaking,” said Lydia Bergen, Director of Conservation at the New England Aquarium. “Changes in purchasing habits such as Stop & Shop has demonstrated will make a difference in the health of ocean ecosystems.”

Stop & Shop also educates their sales associates about catching and farming techniques that are less damaging to environmental resources using tools on the company’s intranet so they can, in turn, educate customers.

About Stop & Shop

The Stop & Shop Supermarket Company, based in Quincy, Massachusetts, employs more than 59,000 associates and operates stores throughout Massachusetts, Connecticut, Rhode Island, Maine, New Hampshire, New York and New Jersey.

About the New England Aquarium

The New England Aquarium (NEAq) is one of the most prominent and popular aquariums in North America and is a recognized international leader in ocean conservation, education, and research. From leading expeditions to some of the most remote places on the planet to running education programs in Boston’s inner city neighborhoods, the New England Aquarium has a vast array of projects that are all dedicated to educating the public about the most challenging problems facing the oceans today. Each year, the NEAq acts as an educational resource for more than 130,000 school children and thousands of teachers throughout New England. Its website is a gateway to the world of water and provides unique research and information from across the globe. The NEAq is among the region’s most-visited tourist attractions and is the only cultural institution in Boston whose mission focuses primarily on the environment. Together, the educational, research and conservation work of the NEAq is cultivating widespread public awareness about the benefits of living blue, which promotes greater individual responsibility in improving the health of the oceans and the earth. For more on the Aquarium, visit www.neaq.org.

SOURCE Stop & Shop Supermarket Company

Source: newswire

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