August 4, 2009

Ford resurrects the flagship Taurus

Ford Motor Co. launched its all-new 2010 Taurus in Chicago Tuesday, turning to the recently revived nameplate to provide a boost to U.S. auto sales.

The Taurus was in production from 1986 until 2007, WBBM-TV, Chicago, reported. Its resurrection represents a victory for the brand and for the state-of-the-art Ford plant on Torrence Avenue in Chicago, Ford workers said.

This is our flagship vehicle for Ford Motor Company, so obviously, that helps the Chicago assembly plant, said plant manager Jan Allman.

Dealership owner Greg Webb borrowed a phrase to explain, It's not your father's Taurus.

It's got all new technology, styling, gas mileage -- it's got it all. It's got that look to it, which people like, Webb said.

The Torrence Avenue assembly plant has some history to it and some pride, having produced Model T Fords back in the 1920s. The plant currently employs 1,400 people, WBBM said.