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The New Stone Age: Italbec U.S. Completes $14.5 Million Natural Stone Project at Miami's Newest Luxury Hotel, W South Beach

Posted on: Thursday, 6 August 2009, 07:40 CDT

MIAMI BEACH, Fla., Aug. 6 /PRNewswire/ -- July 2nd, 2009 will be marked as the day the Stone Age came to South Beach; the W South Beach's 408-unit condo hotel had a sold-out opening and, from top to bottom, showcased some of the world's most opulent stonework.

Italbec U.S. (www.ItalbecUS.com) installed more than 400,000 square feet of semi-precious stone, granite, quartzite, ceramic tile and marble on all guestroom flooring, walls, bathrooms, kitchens, the restaurant, ballroom, nightclub, bars, lounges, public bathrooms, terraces and lobby areas. Italbec U.S. Vice President, Rick Watson, said the $14.5 million dollar price tag reflects the W's commitment to consistently delivering the luxuries that their clientele have grown accustomed to.

"The luxury market is incredibly competitive and discerning clients continue to seek the details and finishes," says Watson. "This hotel simply cannot disappoint -- the lobby showcases an eclectic mix of fabrics, furnishings and finishes of an almost surreal quality and highlights the intricate detailing and book-matching of massive slabs of unique marbles and stones. It's magnificent."

Across the industry and around the world, cementing this deal was an eye-catching coup for the Dania, Florida-based, stone supply and installation company. State-of-the-art machinery, access to the world's most coveted quarries and a strong commitment to customer service are what led Brad Meltzer, President of KM/Plaza, to tap Italbec U.S. for the project.

"What we accomplished at The W South Beach with the help of Italbec U.S. is a blueprint for luxury," added Meltzer.

The massive undertaking was completed in less than 18 months by over 200 stone and ceramic craftsmen. Jill Poser, Italbec U.S. Director of Business Development, says "Italbec U.S. has become a 'Quiet Giant' and is proudly poised to call out its strengths and demonstrate the mark it has made in the U.S. market."

About Italbec U.S. In just over ten years, it has become one of the most successful, privately held, stone and installation companies in Florida with a project roster that includes five-star luxury hotels and spas, academic institutions, medical facilities and private residences. www.italbecus.com.

Contact: Jennifer Weinstein 561.750.9800 x227 Jennifer@TransMediaGroup.com

SOURCE Italbec U.S.

Source: PR Newswire

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