YourVive Selects Brodeur Partners to Provide Integrated, Strategic Communications to Launch Revolutionary Online Green Marketplace
NEW YORK, Aug. 10 /PRNewswire/ — YourVive, a member-only online marketplace that will offer green products at affordable prices and information to help conscious consumers make informed choices, has selected Brodeur Partners to provide communications and web development support. YourVive’s business model combines the concept of value and affordability, with the belief that people’s opinions count. YourVive’s members, through their product choices and assessments, are empowered with the responsibility to accelerate the change towards a greener, healthier, more responsible and sustainable world.
Brodeur Partners will support the launch of YourVive (www.yourvive.com) with an integrated program including audience segmentation, strategic positioning, messaging, web design, and outreach via content sharing and social networking to reach key influencers. Brodeur Partners’ proven record of finding new ways to make traditional and new media sync up in decidedly untraditional ways have helped clients build communities around their products, expose influencers to their products and services, and get seen and talked about in impactful ways and places.
“We chose Brodeur Partners because this agency had an understanding of what YourVive is about and how to reach green conscious influencers to tell our story,” said David Freilicher, the CEO at YourVive. “YourVive represents a game changing proposition that will remove the barriers of how green goods are bought and sold. This is a transformation that needs a trusted partner like Brodeur Partners who can create compelling communication to raise awareness for what we believe is an entirely new way of doing business.”
“YourVive mirrors the core spirit and values of our sustainability practice and we are delighted to partner with them,” said Andrea Coville, CEO of Brodeur Partners. “By deploying the latest social media techniques we will be creating and motivating a movement of individuals who wish to make greener lifestyle choices in a way that is both friendly to the environment and to the wallet.”
About Brodeur Partners
Headquartered in Boston and owned by Omnicom Group, Inc. (NYSE: OMC), Brodeur Partners (www.brodeur.com) is a strategic communications group specializing in public relations, social media, branding and communications. Founded in 1985, the company operates in 44 countries around the world. It is differentiated by its ability to bring a discipline-agnostic approach to its consumer and business-to-business clients, including world-class minds within social media, public affairs, crisis, employee communications, ethnographic research, corporate social responsibility, multi-cultural marketing, higher education, clean technology, financial communications and healthcare. Brodeur Partners has two subsidiary organizations: Beaupre & Co. Public Relations (www.beaupre.com) and Rx Mosaic Health (www.rxmosaichealth.com).
SOURCE Brodeur Partners