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The Makers of Green Works Natural Cleaners Team up With Clothing Swap, Inc. to Encourage People to 'Swap 'Til You Drop'

Posted on: Wednesday, 19 August 2009, 05:00 CDT

OAKLAND, Calif., Aug. 19 /PRNewswire/ -- Who knew swapping clothing would become so hip? In the old days, swapping clothes (or 'hand-me-downs') was something you tried to hide - both giving and receiving them. Now, with green living mainstream, recycled clothing has become a fashion statement and clothing swap events are all the rage. It's swap 'till you drop. And you can swap/shop guilt-free.

The makers of Green Works(R) natural cleaners are teaming up with Clothing Swap, Inc.(R), the leader in hosting clothing recycling and swapping events, to encourage clothing swaps by providing information on www.greenworkscleaners.com for individuals interested in hosting their own "mini" children's clothing swap with their friends and families in the comfort of their own home.

With a focus on creating an eco-friendly environment, over the next 12 months Green Works will also sponsor 10 in-city clothing swap events conducted by Clothing Swap, Inc. To help women refresh their wardrobes across the country, the greener way, clothing swap events will take place in major markets including Los Angeles, Chicago and Denver.

In addition, for the September back to school shopping season Green Works and Clothing Swap will host a family swap event in New York to give parents and children an opportunity to gear up for the fall season. From clothes to shoes and accessories, attendees will be able to swap their way to a new wardrobe without breaking the bank. Green Works is partnering with Clothing Swap Inc. as part of its launch of Green Works(TM) Natural Laundry Detergent and Green Works(TM) Natural Laundry Stain Remover.

"We're delighted to help moms shop responsibly for the environment and their wallets," said Emmy Berlind, marketing manager, Green Works natural cleaners. "We look forward to partnering with Clothing Swap, Inc. to make that happen."

"Moms really want to do right by the planet and their families--which is why Clothing Swap, Inc. is pleased to announce it is collaborating with Green Works. The goal is to give to give moms simple means to greener living," explained Suzanne Agasi, founder and director, Clothing Swap, Inc. "Clothing Swap events present great opportunities to exchange and refresh your wardrobe at a very minimal cost and at the same time help contribute to a greener planet by reusing and recycling clothing items you no longer want or use."

The Green Works Natural Laundry Detergent and Natural Laundry Stain Remover, launched in July, are tough on dirt and stains, but gentle on clothes. Green Works Natural Laundry Detergent is made with a proprietary, patent-pending technology that maximizes the cleaning performance of its naturally-derived ingredients. The products are specially formulated to work in both standard and high efficiency (HE) washers. They are recognized by the U.S. Environmental Protection Agency's (EPA) Design for Environment (DfE) program and are also dermatologist-tested to show that clothes washed in Green Works Natural Laundry Detergent are gentle on skin and clean without leaving a harsh chemical residue.

All Green Works natural cleaners are made using plant-based cleaning ingredients. The products are formulated using biodegradable cleaning ingredients, are packaged in recyclable bottles and not tested on animals. The Green Works line now includes 10 natural cleaning products:

• Green Works(R) Natural All-Purpose Cleaner
• Green Works(TM) Natural Glass Cleaner
• Green Works(R) Natural Glass & Surface Cleaner
• Green Works(R) Natural Toilet Bowl Cleaner
• Green Works(R) Natural Dilutable Cleaner
• Green Works(R) Natural Bathroom Cleaner
• Green Works(TM) Natural Dishwashing Liquid
• Green Works(TM) Natural Cleaning Wipes
• New Green Works(TM) Natural Laundry Detergent
• New Green Works(TM) Natural Laundry Stain Remover
  

Green Works Natural Laundry Detergent and Natural Laundry Stain Remover also feature the Sierra Club logo, marking the brand's financial commitment to support the organization's conservation efforts, including the protection of America's clean air, clean water, wildlife and special places.

The new laundry products are available in the U.S. and Canada at most retailers where Clorox products are sold, with a suggested retail price of $8.79 (45 oz, 30 loads) and $15.49 (90 oz, 60 loads). Green Works Natural Laundry Detergent is available in Original, Free & Clear and Lavender scents. Green Works Natural Laundry Stain Remover is available in Original scent, with a suggested retail price of $3.69.

For more information on Green Works natural cleaners, visit http://www.greenworkscleaners.com/. Editors can access photos and additional information by visiting http://www.greensworkspresskit.com.

Clothing Swap, Inc.

For 15 years Suzanne Agasi of Clothing Swap, Inc. has coordinated over 200 clothing swaps across the country for women, emphasizing a glamorous, 'girls night out' mood, while highlighting the exciting Clothing Swap phenomenon that is revolutionizing the company's approach to fashion. Clothing Swap events allow women to refresh their wardrobes while getting pampered with spa treatments in luxe-type environments. At the forefront of 'green glamour,' Clothing Swap, Inc. believes the recent partnership with Green Works will expand its vision of "Fun, Fashion, and Philanthropy," and will continue to raise awareness and donate to charitable organizations that benefit families in need. "Be good, be green, be GLAM" highlights the company's missions.

The Sierra Club

Founded in 1892 by John Muir, the Sierra Club is the oldest, largest and most influential grassroots environmental organization in the U.S. With more than 1.3 million members and supporters, the Sierra Club works to protect the health of our environment and preserve our remaining wild places through grassroots activism, public education, lobbying and litigation. For more information, visit http://www.sierraclub.org/.

The Clorox Company

The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2008 revenues of $5.3 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works(R) Natural Cleaners, Armor All(R) and STP(R) auto-care products, Fresh Step(R) and Scoop Away(R) cat litter, Kingsford(R) charcoal, Hidden Valley(R) and K C Masterpiece(R) dressings and sauces, Brita(R) water-filtration systems, Glad(R) bags, wraps and containers, and Burt's Bees(R) natural personal care products. With 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $73.4 million to nonprofit organizations, schools and colleges. In fiscal 2008 alone, the foundation awarded $3.7 million in cash grants, and Clorox made product donations valued at $5.3 million. For more information about Clorox, visit http://www.thecloroxcompany.com/.

SOURCE Green Works

Source: PR Newswire

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