Kia Motors Partners With Scripps Networks Digital to Support Launch of All-New 2010 Kia Forte
IRVINE, Calif., Aug. 19 /PRNewswire/ — Kia Motors America (KMA) has partnered with Scripps Networks Digital to extend the launch of the all-new 2010 Kia Forte compact sedan, which is dubbed “The First of Its Kind” for its unique combination of standard technology, convenience, comfort and safety features. The partnership includes: “What’s Your Forte” sweepstakes on FoodNetwork.com and DIYnetwork.com, rich media units with a custom recipe generator on FoodNetwork.com, sponsorship of FoodNetwork.com’s Recipe of the Day widget, print ads and on-air spots.
“Exposing the Kia brand to the wide variety of passionate and practical people who turn to Scripps Networks websites including FoodNetwork.com and DIYnetwork.com is a natural fit for the Forte, which defies expectations and stands out from the crowd,” said Michael Sprague, vice president of marketing, KMA. “A first of its kind, Forte’s trailblazing comfort, technology and comprehensive safety features make it an attractive and cost-effective solution, which meets the needs of value-conscious consumers.”
The “What’s Your Forte” sweepstakes on FoodNework.com and DIYnetwork.com helps do-it-yourselfers pursue their passions with helpful tips and advice in a variety of categories, including cooking, home improvement and gardening. The sweepstakes offers a variety of prizes, including more than $10,000 in prizes. The first place winner receives a $5,000 gift card, the second place winner is awarded iRobot((R)) products, and weekly winners get $500 gift cards from Williams-Sonoma((R)), Crate & Barrel((R)), Lowe’s((R)) or Home Depot((R)). Print and on-air spots will drive awareness of the sweepstakes.
The Pantry Genie is an interactive rich media ad unit custom created for the Kia campaign that will generate recipes for the user based on one of 12 typical pantry ingredients selected. “Kia Motors’ tagline is the ‘power to surprise,’” continued Sprague. “The creative Pantry Genie the wizards at Scripps Networks have whipped up for Kia Motors works by generating surprising dinner combinations made with ingredients most people have on hand in their pantry. It is perfect for the FoodNetwork.com audience and right on target with the Kia Motors message.”
Kia Motors also will be sponsoring the popular FoodNetwork.com “Recipe of the Day” widget. The downloadable widget offers a new favorite chef and recipe from FoodNetwork.com every day.
About the Kia Forte
The all-new Forte is dubbed “the first of its kind,” offering an impressive combination of standard technology, convenience, comfort and safety features never before seen in the compact sedan category. Available in three trims, LX, EX and SX, pricing for the all-new compact sedan starts at $13,695(1) for the LX trim, $15,795 for the EX trim and $17,195 for SX models. LX and EX models come equipped with a 2.0-liter four-cylinder engine while SX models house a more powerful 2.4-liter four-cylinder, both engines able to achieve at least 31 mpg (highway).
About Kia Motors America
Kia Motors America (KMA) is the marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 630 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”
Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.
(1) Starting at MSRPs excludes freight ($695), title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.
SOURCE Kia Motors America