August 24, 2009

Airline revives squirrel ads after photo

The sensational Internet popularity of a photo of a squirrel has prompted American Airlines to reuse a commercial featuring a squirrel, the airline says.

Dan Garton, executive vice president of marketing at American, says the carrier will this fall will reintroduce a humorous commercial it used this spring about a temperamental director shooting an ad about scooter-riding squirrels, the Fort Worth (Texas) Star-Telegram reported.

The move comes after the amazing popularity of a photo taken by a Minnesota couple on vacation at Banff National Park in Canada, who set their camera on a timer to take a self-portrait, only to have a curious squirrel pop into the frame, stand up and hog the resulting picture.

Garton whimsically hinted a press release the squirrel in the photo and the American ad may be one in the same.

There was no indication that he (the squirrel) was planning to use American Airlines as a springboard to launch a new phase in his career, the release said. With his sudden rise to stardom, American is now exploring the possibility that it was, in fact, the scene-stealing squirrel who appeared in our commercial.