Zhongpin Expands Into Premium Food Oil Business

CHANGGE and BEIJING, China, Aug. 25 /PRNewswire-Asia-FirstCall/ –
Zhongpin Inc. (“Zhongpin”, Nasdaq: HOGS), a leading meat and food processing
company in the People’s Republic of China, today announced that it will enter
the premium food oil business.

This new business line will further enhance the brand identity of Zhongpin,
broaden its product lines and core competencies, increase capacity utilization
and profitability, and reduce waste.

“In addition to increasing our brand identity, core competencies, product
lines, and production capabilities, this expansion has two other benefits,”
said Mr. Xianfu Zhu, Chairman and CEO of Zhongpin. “First is the expected
increase in our return on investment, which is one of our primary financial
goals. And second is further effective utilization of the raw materials we
consume in our pork and pork processing production, since premium food oils
will be co-products from our current processing. The new plant will benefit
from all the same modern process engineering and information technology
advances we have been applying to all of our facilities. We have only one
production standard — the world’s highest product quality and safety in the
pork industry.”

The premium food oils will be sold through Zhongpin’s existing sales
channels to both wholesale and retail customers. Wholesalers will include
business customers, such as well-known food companies as well as large
high-end chain restaurants. Individual consumers will be able to buy the new
premium food oils in Zhongpin’s retail stores and in network stores that carry
the Zhongpin line of branded food products.

The new plant, to be located in the Zhongpin Food Industrial Park in
Changge, Henan province, will have an initial annual capacity of 20,000 metric
tons for premium quality food oils. Construction is planned to begin in
September 2009. The plant, with state-of-the-art manufacturing processes, is
expected to be operating in the second quarter 2010. The total investment in
the new project is approximately RMB 38 million or US$ 5.6 million.

About Zhongpin

Zhongpin Inc. is a meat and food processing company that specializes in
pork and pork products, vegetables, and fruits in China. Its distribution
network in the China covers 20 provinces plus Beijing, Shanghai, Tianjin, and
Chongqing and includes more than 3,000 retail outlets. Zhongpin’s export
markets include the European Union and Southeast Asia. For more information
about Zhongpin, please visit Zhongpin’s website at http://www.zpfood.com .

Safe harbor statement

Certain statements in this news release are forward-looking statements
made under the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Zhongpin has based its forward-looking statements largely
on its current expectations and projections about future events and trends
that it believes may affect its business strategy, results of operations,
financial condition, and financing needs. These projections involve risks and
uncertainties that could cause actual results to differ materially from those
in the forward-looking statements, which may include but are not limited to
such factors as downturns in the Chinese economy, unanticipated changes in
product demand, any effect from the A(H1N1) virus on Zhongpin’s market or
sales, interruptions in the supply of live pigs and or raw pork, poor
performance of the retail distribution network, delivery delays, freezer
facility malfunctions, Zhongpin’s ability to build and commence new production
facilities according to intended timelines, the ability to prepare Zhongpin
for growth, the ability to predict Zhongpin’s future financial performance and
financing ability, changes in regulations, and other information detailed in
Zhongpin’s filings with the United States Securities and Exchange Commission.
You are urged to consider these factors carefully in evaluating Zhongpin’s
forward-looking statements and are cautioned not to place undue reliance on
those forward-looking statements, which are qualified in their entirety by
this cautionary statement. All information provided in this news release is as
of the date of this release. Zhongpin does not undertake any obligation to
update any forward-looking statement as a result of new information, future
events or otherwise, except as required by law.

    For more information, please contact:

    Zhongpin Inc.

     Mr. Sterling Song (English and Chinese)
     Investor Relations Manager
     Tel:   +86-10-8286-1788 x101 in Beijing
     Email: ir@zhongpin.com

     Mr. Warren (Feng) Wang (English and Chinese)
     Chief Financial Officer
     Tel:   +86-10-8286-1788 x104 in Beijing
     Email: warren.wang@zhongpin.com

    Christensen

     Mr. Yuanyuan Chen (English and Chinese)
     Tel:   +86-10-5971-2001 in Beijing
     Cell:  +86-139-2337-7882 in Beijing
     Email: ychen@christensenir.com

     Mr. Tom Myers (English)
     Cell:  +86-139-1141-3520 in Beijing
     Email: tmyers@christensenir.com

     Ms. Kathy Li (English and Chinese)
     Tel:   +1-212-618-1978 in New York and Scottsdale
     Email: kli@christensenir.com

SOURCE Zhongpin Inc.