August 25, 2009

Hallmark, OK! Magazine sign card deal

U.S. greeting card maker Hallmark Cards says it has teamed with Britain's OK! Magazine to allow consumers to put themselves on its cover.

Hallmark's British subsidiary said in a release Tuesday it has begun a new service in which readers of the celebrity magazine can use the Internet to make personalized greeting cards in which photos of friends and family members can be placed under the OK! logo, making it appear as if they are personalities appearing on the cover the popular periodical.

Hallmark said the cards can be designed and personalized through its online card service, with the option to include pictures and captions on the front of the card and personalized messages inside.

This is a fantastic concept which will really engage with our readers, said Robert Avery of OK! Magazine. So many people dream of being on the cover of OK! Magazine and this is a really fun way of making that wish come true.

Advertising will appear within OK! Magazine during September and October to coincide with the new service, company officials said.