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AT&T Has BC Eagles Fans Seeing Green

Posted on: Friday, 4 September 2009, 08:23 CDT

FRAMINGHAM, Mass., Sept. 4 /PRNewswire-FirstCall/ -- As thousands of students gear up to show their devotion to the Eagles this season, AT&T* and Boston College today announced a new way fans can devote some attention to the environment.

Starting Saturday, September 5th, AT&T will be collecting old cell phones and chargers for recycling at the Alumni Concourse under Section S during every BC Eagles home football game this season.

"While shopping for back-to-school supplies this year you will see everything from paper supplies to dorm furniture - all made from recycled materials. More and more students are 'going green' or taking conscious steps to care for the environment and reduce their own carbon footprint," said Steve Krom, vice president and general manager of AT&T New England. "Through our BC athletics sponsorship and recycling drive we are providing students and fans with an opportunity to help make a difference."

According to the U.S. Environmental Protection Agency, fewer than 20 percent of cell phones are recycled each year and most people do not know how or where to recycle them. Electronic waste (e-waste) is accumulating almost three times faster than ordinary household trash. Cell phones and accessories are made from valuable resources such as precious metals, copper, and plastics - all of which require energy to extract and manufacture. Recycling just a million cell phones reduces greenhouse gas emissions equal to taking 1,368 cars off the road for a year.

Can't get to a game and still want to recycle your old cell phone? AT&T continues to provide recycling drop-off spots via all 2,000-plus retail locations across the country - including its 48 AT&T-owned retail locations in Massachusetts. You can also download free prepaid shipping labels online at www.att.com/recycle.

In addition to this local recycling initiative, AT&T has also launched an integrated wireless and texting program to keep Eagles fans further connected to their favorite BC sports teams whether they're at the game or cheering from an armchair from across the globe.

Fans can now text EAGLES to 51234 to receive text alerts with game day reminders and the latest team statistics, updates and news for Eagles football, basketball, hockey and several other sports. Fans will be able to test their BC knowledge and wirelessly participate in polls, as well as vote for in-game entertainment. The alerts will also direct consumers to an Eagles-specific portal where they can find information and content from their favorite team. Message and data rates may apply. Text STOP to quit.

For the complete array of AT&T offerings, visit www.att.com

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Environmental equivalents provided by ReCellular using the **Electronic Environmental Benefits Calculator (EEBC), developed by The University of Tennessee Center for Clean Products and Clean Technologies.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services.

(C) 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this news release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results may differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update or revise statements contained in this news release based on new information or otherwise.

SOURCE AT&T Inc.

Source: PR Newswire

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