September 5, 2009

U. of Wisconsin drops beer commercials

The University of Wisconsin has dropped sponsorship agreements with two beer companies and commercials for beer during football radio broadcasts.

Vince Sweeney, a former athletics official and now a university vice chancellor, told the Milwaukee Journal the deals with MillerCoors and Anheuser-Busch InBev brought in about $425,000 a year. Officials decided the beer commercials were incompatible with the university's efforts to promote responsible drinking and abstinence among its students.

Wisconsin is part of the Big Ten Network, which formed in 2007. At the time, member schools agreed not to accept ads promoting alcohol or gambling.