September 9, 2009
Ikea wins domain name ruling
Swedish Internet domain name regulators have ruled a second-hand Web retailer called iloveikea.se was too close to the Ikea identity and needed to be changed.
The Internet Infrastructure Foundation, which registers domain names ending in .se, ruled the online retailer that sells used Ikea furniture required an identity that was clearly separate from the established furniture giant, Swedish news agency Tidningarnas Telegrambyra reported Wednesday.
The company said the new domain name would be billyandfriends.se, also a nod to Ikea, referring to the company's Billy bookshelves, the news agency said.